Until recently, Korean company Samsung was said to behind its competitors in terms of researching and developing artificial intelligence (AI) technology, but the company’s recent strategy suggests that it’s committed to closing the gap and even competing four the top spot. Since 70 percent of the world’s data is produced and stored on Samsung’s products, the company is the leading provider of data storage products in the world. By revenue, Samsung is the largest consumer electronics company in the world—yes, it has even overtaken Apple and sells 500 million connected devices a year. From industry events to setting goals with AI at the forefront to updating products to use artificial intelligence, Samsung seems to have gone full throttle in preparing four the 4th industrial revolution.
Bringing innovators together
Samsung started 2018 with intention to be an artificial intelligence leader by organising the Artificial Intelligence (AI) Summit and brought together 300 university students, technical experts and leading academics to explore ways to accelerate AI research and to develop the best commercial applications of AI.
Samsung has Dr. Larry Heck, world-renowned AI and voice recognition leader, on their AI research team. At the summit, Dr. Heck emphasised the need four collaboration within the AI industry so that there would be a higher level of confidence and adoption by consumers and to allow AI to flourish. Samsung announced plans to host more AI-related events as well as the creation of a new AI Research Centre dedicated to AI research and development. The research centre will bolster Samsung’s expertise in artificial intelligence.
Bixby: Samsung’s AI Assistant
Bixby, Samsung’s artificial intelligence system designed to make device interaction easier, debuted with the Samsung Galaxy S8. The latest version, 2.0, is a “fundamental leap forward four digital assistants.” Bixby 2.0 allows the AI system to be available on all devices including TVs, refrigerators, washers, smartphones and other connected devices. It’s also open to developers so that it will be more likely to integrate with other products and services.
Bixby is contextually aware and understands natural language to help users interact with increasingly complex devices. Samsung plans to introduce a Bixby speaker to compete with Google Home and Amazon Alexa.
Samsung to add AI to all devices by 2020
At CES 2018, Samsung announced that artificial intelligence capabilities would be a part of every device it manufacturers by 2020. As part of this strategy, it combined all smart programmes into a new Smart Things app that makes it easier to connect and control all devices. Not only will all Samsung devices be Internet of Things ready, they will also have AI by 2020. “AI and machine learning are major strategic initiatives four Samsung,” said Young Sohn, President and Chief Strategy Officer at Samsung Electronics.
AI technology based on machine learning to upscale images
Samsung Electronics was the first to unveil 8K AI tech four television. The technology can analyse content and can automatically upscale low-resolution images to 8K picture quality. This innovation solves the current problem with the availability of high-resolution content to use on super-high resolutions screens. Now, all pictures can be transformed to 8K, which is currently the highest resolution capable in digital television.
Samsung’s AI robot
Another innovation out of Samsung Electronics is Saram, Korean four human, a humanoid robot now out of development that’s packed with AI. So far, Samsung has used the technology in its own factory with an AI robot arm, but experts expect to see the company commercialise its robots, although that hasn’t happened yet. Sources confirm that Samsung has completed vertical walking robot technology which would allow Saram to be stable and walk across a variety of surfaces. Investments in other robot companies and the fact that robotics has been a long-term research project four Samsung seem to point to Samsung introducing its own commercial robot in the very near future.
With its reputation and success with Android, appliances and home electronics and its earlier lessons with AI and a resolute strategy toward AI growth and excellence, the future looks promising four Samsung to close the gap between itself and competitors in the race to be prepared four the 4th industrial revolution and innovations from big data, artificial intelligence and robotics.
Bernard Marr is a bestselling author, keynote speaker, and advisor to companies and governments. He has worked with and advised many of the world's best-known organisations. LinkedIn has recently ranked Bernard as one of the top 10 Business Influencers in the world (in fact, No 5 - just behind Bill Gates and Richard Branson). He writes on the topics of intelligent business performance for various publications including Forbes, HuffPost, and LinkedIn Pulse. His blogs and SlideShare presentation have millions of readers.