Case Studies

One of the most powerful ways to demonstrate success is through case studies. Bernard Marr has written many best practice case studies featuring the innovative things companies and government organisations are doing in practice. These have appeared in his Forbes, HuffPost, and LinkedIn posts as well as in his books and on this website.



Bernard has written case studies about leading brands including Google, Rolls Royce, Walmart, Shell, Facebook, Microsoft, EA, GE, Airbnb, Uber, Walt Disney, IBM, Apple, Amazon and many more. He is always on the lookout for the latest and most innovative cases from around the globe.

Key areas of interest include the digital transformation and the 4th industrial revolution, strategy , KPIs and metrics , performance management as well as big data, analytics and AI .

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