A more substantial piece of content would be a thought leadership white paper which can be used to drive brand awareness and as a powerful lead generator. Bernard Marr has written many influential white papers for organisations including Accenture, Microsoft, AICPA, Cambridge University, Capita, Cranfield School of Management, CIMA, CMA, Hitachi, Talend and SAS covering specific management and technology topics as well as industry trends and global forecasts.
In addition to writing the white paper, Bernard can promote it to his audience (over 1.1 million social media followers and over 100k newsletter subscribers) which can create significant awareness, reads and leads.
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