Key Performance Indicators:
The 75+ Measures Every Manager Needs to Know


Key Performance Indicators:
The 75+ Measures Every Manager Needs to Know


Bernard Marr

Performance indicators are essential tools which will tell you if your business is on target or veering off course. Using the right indicators will help you deliver the right results.

Key Performance Indicators cuts straight to the 75 + KPIs that matter. It explains what key performance indicators are, gives you short overviews of each metric and describes how to use the measure effectively. There are worked examples throughout which will equip you with the skills to understand, assess and interpret the most important aspects of any business.

From net profit margin, to customer satisfaction through to brand equity, six sigma level and employee engagement the book gives you the manageable and essential key indicators.

Key Performance Indicators is an essential reference guide to these indispensable business evaluation tools. You can dip in and learn about each KPI as and when you need it or you can read the book as a whole to help complete your performance management framework, balanced scorecard and business intelligence strategy.

Covering the essential 75 financial and non-financial KPIs that every manager needs to know, the book includes a practical example of each indicator, tips on data collection, target setting and benchmarking, measurement frequency and risks. Key Performance Indicators includes:

  • Financial perspectives
  • Customer perspectives
  • Sales and marketing perspectives
  • Operational perspectives and supply chain perspectives
  • Employee perspective
  • Corporate social responsibility



“Key Performance Indicators (KPIs), the new tome from leading expert in the field of business metrics Bernard Marr puts the issue of identifying and measuring the financial and non-financial KPIs vital for the 'reality' of every business front and centre. [...] Marr's book is superbly organised and presented, breaking down each aspect of performance by first defining the relevant indicators, explaining the particular circumstances in which they should be called upon and then providing an array of KPIs that have been proven to significantly improve performance. Plouging through 75 individual measurements may seem daunting at first, but Marr is able to tackle a real breadth of areas in an easy-to-read and practical format, perfect for a time-poor executive audience.”

Finance & Management Journal, April 2012


What the experts say about this book:

“Marr has collected and described a great set of metrics that managers can select from when choosing the performance measures for their business and especially for translating their strategy map into a Balanced Scorecard.”

Robert S. Kaplan, Baker Foundation Professor at the Harvard Business School and co-author The Balanced Scorecard and The Execution Premium


"All the KPIs you need to consider are here, from the familiar (net profit, ROI) to the emergent (Klout score). If you care about performance measurement, you need to leaf through Marr's book from cover to cover--don't miss a page!"

Thomas H. Davenport, President's Distinguished Professor, Babson College; Co-Author of Competing on Analytics and Analytics at Work


"Once again, Bernard Marr shows why he is the leading thinker in business performance. With Key Performance Indicators he delivers another must read book for anyone in business. This book will help you focus on the metrics that really matter to answer your key management questions. It provides an essential tool set critical for the effective running of any organisation.”

Gerry Pimm, Strategy, Planning & Performance Manager, Citizens Advice


"Bernard Marr's new book is an incredibly valuable resource for any manager. Marr has again hit the bullseye with a book that is extremely clear, concise, well-organised, and, most importantly, immensely practical."

Dean R. Spitzer, Ph.D., author, 'Transforming Performance Measurement'


“In Key Performance Indicators Bernard Marr has identified the most meaningful measures that companies and organisations should look at. I’ve so often seen people fumbling around trying to define the right measures for their business strategy and they often do a poor job of reinventing the very measures defined in this book. I will be using this book with my clients so they stop wasting time choosing measures and start using them instead…”

Stacey Barr, Performance Measurement Expert, Samford, Australia


“I love the set of 75 KPIs outlined in this book - their breadth and the highly-readable format makes it a much needed contribution to the field of management!”

Gary Cokins, Principal, Business Consulting, SAS; Author of Performance Management – Integrating Strategy Execution, Methodologies, Risk, and Analytics


"Bernard Marr continues to establish himself as the leader in the field of performance measurement. His latest book ‘Key Performance Indicators – The 75+ measures every manager needs to know’ is a great resource for managers to select the measure that actually matter.”

Todd Scaletta, Vice President, Research and Innovation, CMA Canada


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