Big Data Case Studies

Rolls-Royce: Using Big Data to drive manufacturing success

Rolls-Royce manufactures massive jet engines that are used by airlines and armed forces around the world. The company has enthusiastically embraced Big Data practices, particularly in three key areas of their operations: design, manufacture and after-sales support...

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GE: Big Data and the industrial internet

GE, the company that brought electric lighting and machinery into homes and businesses, has been at the forefront of innovation for over a century, and their machinery is used in the generation of a quarter of the world’s electricity supply.

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Tesco: How one retail giant has revolutionised grocery shopping with Big Data

Tesco is the UK’s largest food retailer and has long been a pioneer when it comes to technology and data. It was one of the first supermarket chains to begin tracking customer activity through its loyalty card system and has successfully managed the transition to online retailing.

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Shell: Big Data and Big Oil

RoyalDutch Shell is the fifth largest company in the world by 2015/2016 revenue.However, the cost of extracting non-renewable resources from the earth is rising as drillers are forced to look deeper and further afield.

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Citibank: How Big Data is delivering benefits in the banking world

Citigroup is one of the world’s largest providers of financial services, operating in more than 160 countries and holding over 200 million customer accounts.

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Walmart: Big Dataanalytics at the world’s biggest retailer

With over 20,000 stores in 28 countries, Walmart is the largest retailer in the world. So it’s fitting then that the company is in the process of building the world’s largest private cloud, big enough to cope with 2.5 petabytes of data every hour.

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Pendleton & Son Butchers: Putting Big Data to work in small business

Pendleton & Son* is a small butcher shop based in north-west London.Established in 1996, the company has enjoyed a steady customer base and good reputation for over 20 years.

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Volvo: Machine learning-enabled analytics on a large scale

Swedish auto manufacturer Volvo has a reputation for safety, and it made upholding this reputation one of the priorities of its data strategy.

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Transport for London: Big Data and public transport

Transport for London (TfL) oversees transport networks that are used by millions every day. Running these vast networks, in one of the world’s busiest cities, gives TfL access to huge amounts of data.

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KONE: Benefitting from machine learning and connected machinery

Finnish-headquartered elevator and escalator engineering and maintenance company KONE is responsible for 1.1 million elevators worldwide. As well as offices and apartments, it runs people-moving machinery at airports...

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Netflix: Big Data and giving people what they want

The streaming movie and TV service Netflix is said to account for one-third of peak-time Internet traffic in the US. Data from the company’s millions of subscribers is collected and monitored...

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Facebook: How deep learning benefits social media

A key part of Facebook’s business is learning about its users and packaging their data for advertisers. As the way Facebook enables communication and conversation between people has proven to be hugely valuable...

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CERN: Understanding the universe with Big Data

CERN is the international scientific research organisation that operates the Large Hadron Collider (LHC), which aims to simulate conditions in the universe in the milliseconds following the Big Bang.

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Viacom: Using real-time analytics to improve the viewer’s experience

Viacom, owner of household brands such as Comedy Central, Nickelodeon and MTV, is one of the largest media companies in the world, delivering more than 170 cable, broadcast and online networks in around 160 countries.

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US Department of Homeland Security: Big Data and making borders safer

People move back and forth across US borders at a rate of nearly 100 million crossings a year. The Department of Homeland Security(DHS) is tasked with screening each one of those crossings to make sure passengers don’t have ill intentions.

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BT: The importance of properly securing data

Attempts by hackers to bring down online systems and compromise valuable data are on the rise. At the end of 2016, one of the largest distributed denial of service (DDoS) attacks ever launched was responsible for...

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Electronic Arts: Big Data and video gaming

Founded more than three decades ago, Electronic Arts (EA) is one of the world’s biggest video game publishers. Because modern video games – whether played on games consoles, mobile phones or computers...

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Uber: The ‘data network effect’ and the case for sharing Big Data

Uber is a smartphone app-based taxi booking service that connects users who need to get somewhere with drivers willing to give them a ride. Leveraging Big Data has played a huge part in Uber’s success, and the company started 2017 with the surprise announcement...

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NASA: Real-time analytics in space

The team in control of NASA’s Mars rover spacecraft are using Big Data-driven analytics to help improve their decision making.The same open source Elastic search technology used by the likes of Netflix...

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Nest: The Internet of Things revolution

With computers becoming smaller, more powerful and integrated into everyday objects (like phones), just about every device can digitally ‘talk’ to other devices. So, instead of an Internet made up of computers,we now have an Internet made up of… things!

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DeepMind: How AI is making the world a smarter place

DeepMind is a British artificial intelligence (AI) start up that was relatively unknown until it was bought by Google for around $600 million in 2014. Since then, DeepMind has continued to refine its neural network-driven technology, which has broken new frontiers with machine learning...

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John Deere: Big Data and farming

Having designed, built and sold some of the first commercial steel ploughs in history, agricultural manufacturer John Deere has always been a pioneering company.

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The NFL: Big Data and football

Sensors in stadiums and on NFL players’ pads and helmets help collect real-time position data, show where and how far players have moved, and can even help indicate when a player may have suffered a damaging hit to the head.

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Airbnb: How Big Data is disrupting hospitality

Airbnb, the website that connects travelers with available accommodation around the world, launched in 2008. Since then, the company has collected a huge amount of data on our holiday habits and the kinds of places we like to stay.

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Caterpillar: How predictive maintenance leads to huge savings

The Marine division of Caterpillar serves fleet operators of tug boats and shipping vessels for whom fuel usage often drives the bottom line. In order to drive real-world ROI for customers, Caterpillar Marine has dramatically ramped up its data collection and predictive maintenance analytics.

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BBC: Big Data and the media

The British Broadcasting Corporation (BBC) is one of the world’s largest and best-known media organisations. As a public service broadcaster, the BBC operates without funding from advertisers, which allows it some room to innovate without worrying about...

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Donald Trump election campaign: Big Data in political campaigns

Back in 2016, in what now seems like a different world, I published an article called “Is Big Data Donald Trump’s Achilles Heel?” Based on what we knew at the time, it seemed that Trump had little interest in running the type of Big Data-driven...

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Amazon: Using Big Data to understand customers

Amazon is one of the world’s largest retailers of physical goods and virtual goods (like ebooks).Much of the company’s success has been built on its pioneering use of recommendation engines...

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Baidu: How Google’s rival of the future uses machine and deep learning

Baidu is currently considered to be pack leader amongst the Chinese internet giants as they race to develop and deploy artificial intelligence (AI) methods such as machine learning and deep learning...

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Fitbit: Big Data in the health and fitness arena

Fitbit is the market leader in the connected fitness wearables market. The company’s fitness tracking devices allow users to track various metrics that help them lead a healthier – and better informed – life...

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Big Data and Art: Can machine learning technology recreate the work of Gaudi?

If machine learning is about teaching a computer to think like a human, can it be taught to think like a specific person? A great artist, for instance? And, if a computer can think like a great artist, could itthen create art like one? To test this idea, IBM’s cognitive computing engine Watson...

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Veikkaus: Using Big Data to identify gambling addiction

Veikkaus is the largest gaming agency in Finland, where gambling is nationalised and all proceeds go into social infrastructure, such as arts, science, youth work and promoting sports and fitness.

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Ralph Lauren: Big Data in fashion

Our world is becoming increasingly connected, and wearable technology (often called “wearables”) is expected to become much more popular. Among the big-name fashion brands who have shown they are keen to dip into the wearables market is Ralph Lauren.

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ShotSpotter: Using Big Data to tackle gun crime

One of the most interesting and positive uses I have seen of Big Data and analytics technology is ShotSpotter. The technology, developed by US-based SST Inc., works by analysing the soundscape of a city, and providing real-time alerts when gunfire is detected.

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Big Data and music: Creating hit records with machine learning

AI is now being used to create music by Grammy-nominee producer Alex Da Kid, who collaborated with IBM’s Watson cognitive computing platform on one of his singles. The producer used Watson to analyse the composition of five years’ worth of Billboard songs...

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Paris Hospitals: Big Data in Healthcare

Hospitals in Paris are trialing Big Data and machine learning systems designed to forecast admission rates – leading to more efficient deployment of resources and better patient outcomes.

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Nike and Under Armour: Big Data in the world of clothing and accessories

Nike and Under Armour are both companies selling physical sports apparel and accessories. Both are investing heavily in apps, wearables, and Big Data. And both are looking to go beyond physical products and create lifestyle brands athletes don’t want to run without.

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ZSL: Big Data and conservation

ZSL is the company responsible for running London Zoo, but they also manage far-reaching conservation efforts around the world. Estimates suggest the planet is losing as many as 140,000 species a year, and we do not understand with certainty the long-term impacts of this decrease in biodiversity.

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Ancestry.com: The importance of data stewardship

Traditionally, companies have employed data teams to store, organise and distribute data. However, the sheer volume of data that large businesses are dealing with today means that model is quickly becoming outdated.

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Wimbledon: Big Data at the world-famous tennis tournament

Wimbledon fans are being served a mash-up of machine learning and advanced analytics in a bid to capture viewers’ attention on social media and digital platforms.During the event, IBM’s analytics platform Watson was tasked with crunching through the hundreds of thousands of...

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Sprint: Turning data into business value

Sprint is one of the four big US mobile telecoms service providers. Thanks to its huge network of users, the company has access to vast amounts of user data. A few years ago, it established subsidiary Pinsight Media to investigate ways of capitalising on that data. Since then,the company

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RBS: Using Big Data to improve customer service

Royal Bank of Scotland (RBS) is focusing on improving customer service in order to better fight for its share of the retail banking market.Big Data analysis is a key part of this strategy.

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LinkedIn: Big Data in social media

LinkedIn tracks every move users make on the site, and the company analyses this mountain of data in order to make better decisions and design data-powered features. Clearly, LinkedIn uses Big Data right across the company, but here are just a couple of examples of it in action.

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Milton Keynes: Using Big Data to make our cities smarter

A “new town” developed in the 1960s to house the ever-growing London over spill population,Milton Keynes is now a large town with a population of around 230,000.By the early 2000s, thanks to the rapid growth of Internet communications...

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Terra Seismic: Harnessing Big Data to predict earthquakes

Jersey-based company Terra Seismic was founded in 2012 with the goal of improving the early detection of natural disasters resulting from seismic activity, such as earthquakes and tsunamis. Terra Seismic carries out Big Data analysis to forecast the likelihood of quakes...

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Barbie: Making products smarter with Artificial Intelligence

The rise of smart products like smart phones, smart TVs and smart home thermostats is dramatically changing many areas of our lives. Now, even our children’s toys are becoming smarter. Barbie manufacturer Mattel and its partner ToyTalk have brought Barbie...

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Amsterdam Fire Department: The use of Big Data analytics in fighting fires

Fire departments fight fires, but they also deal with an awful lot of other incidents. Data comes to them from multiple sources simultaneously – radio contact from the control room, alerts via mobile devices and tablets...

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Popular Case Studies


Rolls-Royce: Using Big Data to drive manufacturing success

Rolls-Royce manufactures massive jet engines that are used by airlines and armed forces around the world. The company has enthusiastically embraced Big Data practices...

Read more

 

GE: Big Data and the industrial internet

GE, the company that brought electric lighting and machinery into homes and businesses, has been at the forefront of innovation for over a century, and their machinery is used in the generation of a quarter of the world’s electricity supply...

Read more

 

Tesco: How one retail giant has revolutionised grocery shopping with Big Data

Tesco is the UK’s largest food retailer and has long been a pioneer when it comes to technology and data. It was one of the first supermarket chains to begin tracking customer activity through its loyalty card system and has successfully managed...

Read more

 

Shell: Big Data and Big Oil

RoyalDutch Shell is the fifth largest company in the world by 2015/2016 revenue.However, the cost of extracting non-renewable resources from the earth is rising as drillers are forced to look deeper and further afield...

Read more

 

Citibank: How Big Data is delivering benefits in the banking world

Citigroup is one of the world’s largest providers of financial services, operating in more than 160 countries and holding over 200 million customer accounts. In recent years, the company has adopted a Big Data-driven approach...

Read more

 

Walmart: Big Data analytics at the world’s biggest retailer

With over 20,000 stores in 28 countries, Walmart is the largest retailer in the world. So it’s fitting then that the company is in the process of building the world’s largest private cloud, big enough to cope with 2.5 petabytes of data every hour...

Read more

 

More Big Data Case Studies

 

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