Acquisition Retention Spending Ratio
2 July 2021
Acquisition Retention Spending Ratio provides companies with an insight into the amount they spend to acquire new customers compared to the amount they spend to retain. In most industries it is significantly more expensive to acquire new customers.
Acquisition Retention Spending Ratio = Spending to acquire new customers / spending to retain existing customers
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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.
He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.
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Bernard’s latest book is ‘Generative AI in Practice’.
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