Customer Turnover Rate

Customer Turnover Rate measures customer loyalty through the rate at which acquired customers are leaving or not renewing.


Customer Turnover = Lost customers over period t / total number of customers at the end of period t


This indicator is included in the book: Key Performance Indicators - the 75+ measures every manager needs to know, which contains an in-depth description of this KPI, as well as practical advice on data collection, calculations, target setting, and actual usage.

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