Market Share

Market Share provides a measure of the relative share a business has in a given market compared to its competitors.


Relative Market Share (%) = organisation's market share /largest competitor's market share.


This indicator is included in the book: Key Performance Indicators - the 75+ measures every manager needs to know, which contains an in-depth description of this KPI, as well as practical advice on data collection, calculations, target setting, and actual usage.

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