Customer Online Engagement

Conversion Rate is a measure of the success rate of turning customer leads or potential customers into actual customers.

 

Conversion Rate = (Number of Goal Achievements / Visitors) x 100

 

This indicator is included in the book: Key Performance Indicators - the 75+ measures every manager needs to know, which contains an in-depth description of this KPI, as well as practical advice on data collection, calculations, target setting, and actual usage.

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