Online Share of Voice

Online Share of Voice (OSOV) measures the relative share of online mentions of a brand (company or product) - especially in Social Media forums - relative to competitors.


OSOV = (Number of mentions for your brand / Number of mentions for your brand and all your competitor brands) x 100


This indicator is included in the book: Key Performance Indicators - the 75+ measures every manager needs to know, which contains an in-depth description of this KPI, as well as practical advice on data collection, calculations, target setting, and actual usage.

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