Click-Through Rate

Click-Through Rate measures the amount of people who actually visit a company's website after key word searches (see also Search Engine Rankings) or in response to an advert.

 

This indicator is included in the book: Key Performance Indicators - the 75+ measures every manager needs to know, which contains an in-depth description of this KPI, as well as practical advice on data collection, calculations, target setting, and actual usage.

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