Staff Advocacy Score

Staff Advocacy Score is a measure of the extent to which employees are advocates of the business. It can be measured by asking a simple question: "How likely is it that you would recommend this company as an employer to a friend?"


This indicator is included in the book: Key Performance Indicators - the 75+ measures every manager needs to know, which contains an in-depth description of this KPI, as well as practical advice on data collection, calculations, target setting, and actual usage.

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