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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has over 2 million social media followers, 1 million newsletter subscribers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK.

Bernard’s latest book is ‘Business Trends in Practice: The 25+ Trends That Are Redefining Organisations’

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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How Artificial Intelligence, IoT And Big Data Can Save The Bees

2 July 2021

Modern agriculture depends on bees. In fact, our entire ecosystem, including the food we eat and the air we breathe, counts on pollinators. But the pollinator population is declining according to Sabiha Rumani Malik, the founder and executive president of The World Bee Project. But, in an intriguing collaboration with Oracle and by putting artificial intelligence, internet of things and big data to work on the problem, they hope to reverse the trend.

Why is the global bee population in decline?

According to an Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) report, pollinators are in danger. There are many reasons pollinators are being driven to extinction, including habitat destruction, urbanisation, use of pesticides, pollution, fragmentation of natural flowering habitats, predators and parasites, and changing climate. However, until recently, with The World Bee Project’s work, there hasn’t been a global initiative to study bee populations or to research and attack the issue from a global perspective.

Why is it important to save the bees?

Did you know that bees, along with other pollinators, such as butterflies, are the reason plants can produce seeds and reproduce? According to the United States Department of Agriculture (USDA), 35 percent of food crops and three-quarters of the world’s flowering plants depend on bees and pollinators. In fact, in order to ensure the almond crop gets pollinated in California each year, most of the beehives in the United States are shipped to California to ensure it. In fact, bees help to pollinate 90% of the leading global crop types, including fruit trees, coffee, vanilla, and cotton plants. And, of course, healthy plants are critical in replenishing our oxygen supply thanks to photosynthesis.

If the pollinators aren’t alive or healthy enough to do their job, our global crop production, food security, biodiversity, and clean air is in peril. Honeybees are the world’s most important pollinators. As much as 40 percent of the global nutrient supply for humans depends on pollinators. Presently there are approximately 2 billion people who suffer deficiencies of micronutrients.

“Our lives are intrinsically connected to the bees,” Malik said.

Partnership to monitor global honeybee population

The World Bee Project is the first private globally coordinated organisation to launch and be devoted to monitoring the global honey bee population. Since 2014, the organisation has brought together scientists to study the global problem of bee decline to provide insight about the issue to farmers, governments, beekeepers, and other vested organisations.

In 2018, Oracle Cloud technology was brought into the work to better understand the worldwide decline in bee populations, and The World Bee Project Hive Network began.

How technology can save the bees

How could technology be used to save the bees? Technology can be leveraged to help save the bees in a similar way that it is applied to other innovative projects. First, by using internet-of-things sensors, including microphones and cameras that can see invasive predators and collect data from the bees and hives. Human ingenuity and innovations such as wireless technologies, robotics, and computer vision help deliver new insights and solutions to the issue. One of the key metrics of a hive’s health is the sounds it produces. Critical to the data-gathering efforts is to “listen” to the hives to determine colony health, strength, and behaviour as well as collect temperature, humidity, apiary weather conditions, and hive weight.

The sound and vision sensors can also detect hornets, which can be a threat to bee populations.

The data is then fed to the Oracle Cloud, where artificial intelligence (AI) algorithms get to work to analyse the data. The algorithms will look for patterns and try to predict behaviours of the hive, such as if it’s preparing to swarm. The insights are then shared with beekeepers and conservationists so they can step in to try to protect the hives. Since it’s a globally connected network, the algorithms can also learn more about differences in bee colonies in different areas of the world. Students, researchers, and even interested citizens can also interact with the data, work with it through the hive network’s open API, and discuss it via chatbot.

For example, the sound and vision sensors can detect hornets, which can be a threat to bee populations. The sound from the wing flab or a hornet is different from those of bees, and the AI can pick this up automatically and alert beekeepers to the hornet threat.

Technology is making it easier for The World Bee Project to share real-time information and gather resources to help save the world’s bee population. In fact, Malik shared, “Our partnership with Oracle Cloud is an extraordinary marriage between nature and technology.” Technology is helping to multiply the impact of The World Bee Project Hive Network across the world and makes action to save the bees quicker and more effective.

Here you can see a short video showing the connected beehive in augmented reality during my interview with Sabiha Rumani Malik – pretty cool:


Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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