Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has over 2 million social media followers, 1 million newsletter subscribers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK.
Bernard’s latest book is ‘Business Trends in Practice: The 25+ Trends That Are Redefining Organisations’
Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.
Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’
You might think you’ve experienced VR, and you might have been pretty impressed. Particularly if you’re a gamer, there are some great experiences to be had out there (or rather, in there) today.
But over the next few years, in VR, as in all fields of technology, we’re going to see things that make what is cutting-edge today look like Space Invaders. And although the games will be amazing, the effects of this transformation will be far broader, touching on our work, education, and social lives.
Today’s most popular VR applications involve taking total control of a user’s senses (sight and hearing, particularly) to create a totally immersive experience that places the user in a fully virtual environment that feels pretty realistic.
Climb up something high and look down, and you’re likely to get a sense of vertigo. If you see an object moving quickly towards your head, you’ll feel an urge to duck out of the way.
Very soon, VR creators will extend this sensory hijacking to our other faculties – for example, touch and smell – to deepen that sense of immersion. At the same time, the devices we use to visit these virtual worlds will become cheaper and lighter, removing the friction that can currently be a barrier.
I believeextended reality (XR)– a term that covers virtual reality (VR),augmented reality (AR), and mixed reality (MR) – will be one of the mosttransformative tech trendsof the next five years. It will be enabled and augmented by other tech trends, including super-fast networking, that will let us experience VR as a cloud service just like we currently consume music and movies. And artificial intelligence (AI) will provide us with more personalized virtual worlds to explore, even giving us realistic virtual characters to share our experiences with.
VR in education and training
VR is already making great inroads into education, with a large number of startups and established companies offering packaged experiences and services aimed at schools.Engage’splatform is used by the likes of Facebook, HTC, and the European Commission to enable remote learning. And one study published in 2019 found that medical students trained using VR were able to carry out certain proceduresquicker and more accuratelythan peers trained using traditional methods.
These new methods of teaching and learning will become increasingly effective as new technologies emerge. One that is likely to make waves is the Teslasuit, which uses a full-body suit to offer haptic feedback, enhancing the immersion through the sense of touch. It also offers an array of biometric sensors enabling the user’s heartbeat, perspiration, and other stress indicators to be measured. The suit is already used in NASA astronaut training, but its potential uses are unlimited.
For training, it could be used to safely simulate any number of hazardous or stressful conditions and monitor the way we respond to them. For example, Walmart has used it to train retail staff to work inBlack Friday situations, instructing them on how to best to operate in busy shop environments with long queues of customers.
As well as training us for dangerous situations, it will also drastically reduce the financial risks involved with letting students and inexperienced recruits loose with expensive tools and machinery in any industry.
VR in industry and work
The pandemic has changed many things about the way we work, including the wholesale shift to home working for large numbers of employees. This brings challenges, including the need to retain an environment that fosters cooperative activity and the building of company culture. Solutions involving VR are quickly emerging to help tackle these.
Spatial, which creates a tool best described as a VR version of Zoom, reported a1,000% increasein the use of its platform since March 2020. In total, the value of the market for VR business equipment is forecast to grow from $829 million in 2018 to $4.26 billion by 2023, according to research by ARtillery Intelligence.
Communication giant Ericsson (which has provided Oculus VR headsets to employees working from home during the pandemic for VR meetings) has talked about creating the “Internet of Senses.” This involves developing projects involving simulating touch, taste and smell, and sensations such as hot or cold. It predicts that by 2030, we will be able to enter digital environments that appear completely real to all of our five senses simultaneously.
This will lead to the advent of what it calls the “dematerialized office” – where the office effectively vanishes from our lives as we’re able to create entirely interactive and collaborative working environments wherever we are in the world, simply by slipping on a headset and whatever other devices are needed for the task at hand.
VR in socializing
There are already a number of VR-based social platforms that allow friends or strangers to meet up and chat or play in virtual environments, such asVR Chat,Altspace VR, andRec Room. As with VR in other fields, the growing level of immersion that is possible thanks to new technological developments will make them more useful and more attractive to mainstream audiences throughout the coming decade.
This year Facebook, which has long had a stake in VR due to its acquisition of headset manufacturer Oculus, unveiled its Horizon platform. Currently, in beta, it allows people to build and share collaborative online worlds where they can hang out, play games, or work together on collaborative projects.
While we will always make time for meeting up with friends and loved ones in the real world, as our working and school lives become increasingly remote, it’s likely that more of our social interaction will move into the online realm, too. Just as we are no longer barred from careers or educational opportunities due to an increasingly virtualized world, we will have more meaningful ways to connect with other humans as technology improves in this area.
And of course – VR in games and entertainment
The “killer app” for VR is gaming, and the reason the technology is developing at the pace it is, is due to the large market of people willing to spend money on the most impressive and immersive entertainment experiences.
Sandbox VR operates real-world VR centers where equipment that it simply wouldn’t be practical or affordable to use in our homes offer some of the most immersive experiences yet created.
Using full-body haptic feedback suits, they offer five games – one licensed from Star Trek – that let groups cooperate or battle it out in deep space, aboard ghostly pirate ships, or through a zombie infestation.
CEO Steve Zhao describes the experience his company has created as a “minimal viable Matrix or holodeck.” In a recent conversation that you can see here, he told me, “the outcome is that you believe in the world – it’s very real, and in order to progress, you and your friends have to communicate and work together. One of the best ways to describe it is that you are the stars inside your own movie – that’s basically what we created.”
It makes sense in many ways that there could be two markets for consuming VR entertainment – at least in its early days. While the most immersive and impressive tech is big, expensive, and requires technical skill to operate, it’s more viable to offer it at dedicated venues rather than as an in-home experience. As with movies, the stay-at-home offerings will provide something perhaps a little less spectacular but more convenient – at least until we get to the point where we can have full-size Star Trek holodecks in our own homes!
Where to go from here
If you would like to know more about measuring HR effectiveness, check out my articles on:
Many experts believe that as virtual reality experiences become more affordable and accessible, VR will affect society in a wide range of ways. Let’s look at some examples of how VR might create major shifts in the way our society operates. [...]