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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has over 2 million social media followers, 1 million newsletter subscribers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK.

Bernard’s latest book is ‘Business Trends in Practice: The 25+ Trends That Are Redefining Organisations’

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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The Important Difference Between Virtual Reality, Augmented Reality and Mixed Reality

2 July 2021

Now that there’s rapid growth in virtual reality (VR), augmented reality (AR) and mixed reality (MR), there is increased confusion about the differences between the technologies. While all are immersive technologies (technology that integrates virtual and real-world elements) and have similarities, there are differences. Here I outline the differences between virtual reality, augmented reality, and mixed reality.

Virtual Reality (VR)

Users are completely immersed in a computer-generated reality when they experience virtual reality. Virtual reality is the most well-known of immersive technologies. While the world of gaming and entertainment were early adopters of virtual reality, VR applications are now used in many organisations and industries including the military, engineering and construction, healthcare, education, business and more.

When a user puts on a head-mounted display or a VR headset, they sense—and their brains believe—they are moving among virtual objects on a screen. Most commonly, the headset is connected to a PC or console that enables the virtual experience. In the case of Google Cardboard, Samsung Gear VR and Google Daydream, it’s a smartphone that creates the virtual experience, while the Oculus Go can do it all because it’s a standalone VR headset.

Virtual reality tools already help surgeons plan surgery, individuals experience a travel destination even before they take flight, children learn in a simulated (but very real) walk on the moon and soldiers train for combat scenarios, but the future will be full of even more VR applications as businesses of all kinds figure out ways the technology can enhance operations.

Augmented Reality (AR)

Do you remember the Pokémon GO craze? That’s the most well-known application of augmented reality—technology that overlays digital information on the real world. Rather than provide a fully immersive virtual experience, augmented reality enhances the real-world with images, text, and other virtual information via devices such as heads-up displays, smartphones, tablets, smart lenses, and AR glasses.

Augmented reality is useful for more than just entertainment. Retailer IKEA created an AR app that helps shoppers visualise what certain products will look like in their home before they purchase them. The app overlays virtual versions of the products onto the real-live image of customers’ living spaces. In addition to IKEA, companies in aviation, automotive, healthcare, travel and tourism, and more are developing augmented reality solutions. Augmented reality technology can enhance travellers’ experiences in many ways. Imagine being on a self-guided walking tour and wanting to know details about the architecture of a building you discover. With an augmented reality technology app, you could just point your phone at the building, and all the details are projected in your line of sight.

Thanks to tools such as ARKit by Apple and Google’s ARCore and because smartphones can support many AR experiences, more individuals outside of the tech industry are getting exposed to the AR experience.

Mixed Reality (MR)

Where does mixed reality fit in on the immersive technology spectrum? A mixed-reality environment goes a step beyond augmented reality because users can interact in real-time with virtual objects that are placed within the real world. These virtual items will respond and react to users as if they were actual objects.

In order to experience mixed reality, an MR headset is used. MR headsets offer a holographic experience through translucent glasses or an immersive experience. Some mixed reality products that are currently available include Microsoft’s HoloLens, Acer Windows Mixed Reality, Lenovo Explorer, and Samsung Odyssey. It’s the gesture/gaze/voice recognition technology through a pair of motion controllers or through the MR headset that helps deliver a believable mixed-reality experience. It takes a lot more processing power to enable a mixed-reality experience than it does for a virtual or augmented reality experience.         

As the youngest immersive technology, awareness of mixed reality isn’t incredibly high, but companies who have invested in mixed-reality projects already give us a glimpse into its potential. Ford is one company that saw the potential of mixed reality and now uses it to prototype future vehicles instead of making prototypes in a physical environment.

Put simply, the difference between virtual, augmented, and mixed reality is:

Virtual reality (VR): A fully immersive experience where a user leaves the real-world environment behind to enter a fully digital environment via VR headsets.

Augmented reality (AR): An experience where virtual objects are superimposed onto the real-world environment via smartphones, tablets, heads-up displays, or AR glasses.

Mixed reality (MR): A step beyond augmented reality where the virtual objects placed in the real world can be interacted with and respond as if they were real objects.

For more articles and examples of VR, AR, and MR, cheque out my website here.


Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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