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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has over 2 million social media followers, 1 million newsletter subscribers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK.

Bernard’s latest book is ‘Business Trends in Practice: The 25+ Trends That Are Redefining Organisations’

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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The Strategic Roles of IT in IoT and Digital Transformation

2 July 2021

Digital transformation is a phrase which gets used often these days. Personally, I prefer “data-driven transformation.” Digital transformation has been going on since the merging of IT and business in the 1970s, or possibly before. What is driving the latest, and potentially most disruptive, wave of change, is the skyrocketing amount of information we are now able to capture, analyze and learn from. These insights are changing the very way we do business and interact with customers.





Previous phases of the evolution of digital technology laid the foundations, but the era of the Internet of Things– with everything connected, online and communicating – will be more transformative still.

Never before has IT played a more pivotal role. Traditionally seen as a tool to keep business processes running efficiently behind the scenes, in the age of Uberization and Big Data, IT has become the business process. Companies and organizations which effectively navigate and harness the flood of available data – from within and from external sources – have got a bright future, while those that miss the boat will flounder. And more likely than not, IT will be the deciding factor.

I spoke to Mark Hill, Vice President of Digitization at Cisco, about his thoughts on the important shifts going on in the industry, and how IT is helping companies develop new business models to adapt to market and competitive forces, fundamentally changing companies’ relationships with their customers.

As new business models emerge, the ability to securely access information from multiple sources becomes more critical than ever. Speaking about his company’s recent breakthrough in detecting malware inside encrypted data without the need to decrypt it, Mark says:

“There’s this huge debate in industry – privacy guys are saying ‘you can’t look at my data to make sure it’s secure, because I want privacy’, and security guys are saying ‘So how are we going to understand if there’s a threat hidden in your data?’ So, we figured out how to do security analysis without decrypting the data – we are the first in the world to do that, and we do it because we have so much data to look at – billions and billions of encrypted packets running over our networks – and that gives us insights into behavioural patterns, and from those we found we can identify security issues without even looking at the data.”

It’s a great example of a response to a vital real-world issue – balancing security and privacy – solved with a new way of looking at an abundance of data. And of course, it was a solution engineered and implemented entirely through IT.

“This is a technology that changes things- it allows big enterprise customers to do things they could never do before. I don’t have to go to my customers and business partners and force them to have a less private connection with me, I can connect deeply without having any privacy issues.”

IT as corporate visionaries

Change of this sort is inevitably leading to IT taking on a more strategic role in the business. “Now I have to start looking at – who’s in my IT environment” Hill says, “I need people who understand our objectives and can help me figure out how technology can enable new business models.”

Company objectives can change overnight,and the speed and volume of data-driven insights is accelerating. Many, Cisco included, recognize customers’ needs for a more flexible, more agile approach to consuming and managing IT. Cisco is addressing this on multiple fronts, including taking on the perennial issue of complexity in software agreements.

“As companies seek to develop new business models and create new revenue streams, they need a simple, flexible way to manage their software investments. Our new Enterprise Agreement encourages customer growth. We offer a 20 percent growth allowance and a unique “True Forward” provision. Before now, software vendors used a “true up” approach that included retroactive billing for over-usage.We’re not going to do that. We want to encourage customer growth, not penalize it”

Businesses need simplified access to ongoing innovation – digital (or data-driven) transformation is not a process which is embarked upon, completed and laid to rest. Remaining on the cutting-edge requires consistent investment in analysis, tools and training. “They [businesses] are on this journey of digitization and no one really knows what they are going to need – their needs and requirements will change over a period of time. Whatever they decide to do at the start will probably be wrong – because things change so rapidly.”

Fundamental change

Software innovation plays a huge role in enabling change on this scale, but to fully recognize the benefits of digital transformation requires a fundamental rethink of many of the principles that modern networking is based on. Whereas twenty years ago a business may have had two digital data connections to the outside world – telephones and PCs – today data comes in from every angle. Cameras, sensors, scanners, transactional systems, mobile phones, wearables, social media and customer feedback mechanisms can all be mined to provide insights on how to do things more efficiently and effectively.

This means, according to Hill, that “Business cannot build this vision without changing the fundamental way that the network works.”

One such change is the movement towards “edge analytics”. Rather than sending data bouncing between clouds and servers, allowing it to become stale before it is even looked at, edge computing is about processing data as closely as possible to its source, by embedding algorithms in the sensors and monitoring devices themselves. This paradigm change can drastically reduce energy, bandwidth and storage wasted on data which will never do anything useful, and cut the time needed before value will be seen from it.

Automated cars provide a good example here – while all the vehicles in a fleet could be considered to be one network, sharing data among themselves and learning from it, there will be situations where a car will have to make a decision for itself, independently of the rest of the network – perhaps to take urgent action to avoid a collision. In this case, the cars themselves would be considered “edge” devices.

Moving forward into an era where the challenge will not be to connect a billion devices, but rather to connect billions of constantly changing devices every day, is likely to be taxing for any organization where the C-suite and IT are in less than total harmony.

As Hill says, “We’re moving into a new era now, and all of a sudden the networks we built 30 years ago just aren’t going to handle things. We can’t do things the way we did them in the past – and that’s what drives this reinvention – it’s edge computing, understanding traffic without sacrificing privacy, and creating new technologies that allow instantaneous segmentation of anything coming onto your network.”

IT will clearly be more than simply a key to unlocking this transformation – it will be the substance and the material used to achieve it. And this is why the c-suite is increasingly interested in what IT is doing.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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