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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has over 2 million social media followers, 1 million newsletter subscribers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK.

Bernard’s latest book is ‘Business Trends in Practice: The 25+ Trends That Are Redefining Organisations’

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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What Bad Leaders Should Learn From Good Parents

2 July 2021

I believe that many of the qualities that make you a good parent are the same that will make you a great leader, and many of us would do well to look to dear old mum and dad for an example of how to lead any organisation well.

Here are 10 traits good parents and great leaders share:

Personal power is more important than positional power.

If you’ve ever found yourself shouting, “Because I’m your mother/father!” you know how hollow leading from positional power can be. While it might work in the short-term to lead that way, in the long term, leaders who are charismatic and inspiring personally are stronger than those who use their position for their power.





Invest in future success.

As a parent, you don’t notice that your child can’t walk yet and say, “Well, guess they’re just not suited to walking.” Parents constantly invest in the success of their children, guiding them, teaching them, paying for lessons, and great leaders do the same. They don’t assume that their employees are static, unable to grow and learn. Instead, they invest the time, mentorship, and support in helping employees grow.

Take responsibility.

As a parent, the buck stops with you. There is no greater authority — nor is there anyone else on whom to lay blame. A good leader will also take responsibility for what happens in his or her charge.

Value honesty and accountability.

Parents often find honesty to be the most valuable trait in a family dynamic, and lying the most egregious sin, and the same can be said of good leaders. A great leader won’t overreact when a team member reports bad news, or comes clean about a mistake. Instead, she values that honesty and rewards accountability.

Be the beacon of positivity.

How many times did your mum or dad comfort you and tell you “It will be OK,” when something happened in your young life? A great leader is a beacon of positivity, even in troubling times. This isn’t to say you should be blind to reality, but rather strive to be an optimist, even in unfortunate circumstances.

Appreciate the little things.

Mums and dads treasure the wildflower poseys, the shiny rocks, the interesting leaf that their child presents to them. They remember the unprompted thank yous and the surprise hug on the playground. Likewise, good leaders are tuned in to the small things. They recognise and reward the little extra efforts that make a good employee. This recognition helps employees feel seen and appreciated.

Hold people to a higher standard.

Mums and dads want their children to behave — even if Jimmy down the street isn’t. Good leaders should hold their employees to high standards as well. Just because it’s common to take a long lunch, lie on your timecard, or pretend to be sick doesn’t mean it’s acceptable, and a strong leader will make that clear.

Praise over punitives.

Parents who are always pointing out a child’s flaws or belittling him aren’t good parents, and a manager who does the same to his employees is not a good leader. Instead of leading every conversation with what is wrong, good leaders look for what is right and praise that first.

Pursue passion.

Mums and dads frequently put their families and children first, above their own desires. Their passion for their children keeps the whole family unit functioning. Great leaders have to be passionate about their cause as well. That passion is contagious, and can create a strong work culture that inspires everyone on the team.

Take action and make decisions.

As I said above, mum and dad are the ultimate authority, so if they can’t make a decision or take an important action, the family suffers. The same can be said of a leader in an organisation. They must be able to make decisions and take action on those decisions or the entire organisation will suffer.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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