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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has over 2 million social media followers, 1 million newsletter subscribers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK.

Bernard’s latest book is ‘Business Trends in Practice: The 25+ Trends That Are Redefining Organisations’

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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What Is The Difference Between Strategic And Operational KPIs?

2 July 2021

KPIs  (or Key Performance Indicators) are used to measure strategic objectives, that is, monitoring where an organisation is now in relation to where it wants to be in the future. KPIs can also be used to measure operational objectives, that is, monitoring the internal operational delivery on a daily basis. These two activities are not the same – they require different types of KPIs.

What are operational KPIs?

Operational KPIs seek to get closer and closer to ‘real time’ measurement, so you can assess what’s actually happening in the business on an hourly, daily, weekly and monthly basis. These insights help you to do things better. They offer up important information about where systems, processes or people are falling behind or veering off course so that you can take corrective action quickly, solving the issue before it escalates into a full-blown problem. This real-time performance monitoring is not required for strategic measurement.

What are strategic KPIs?

You don’t need to monitor strategic measures day-by-day, and certainly not hour-by-hour. Strategic KPIs are more about monitoring progress or trends toward a stated destination, and as your strategy shouldn’t change that much, nor should the set of KPIs you use to measure progress toward that stated destination. It’s important to monitor the KPIs over time so you can get an accurate picture of progress.

Aligning strategic and operational KPIs

Strategic and operational KPIs are equally important – they just provide different information for different purposes. However, a disconnect often exists between the metrics a company uses at a strategic board-room level and those indicators people use on the shop floor to measure performance. For KPIs to yield all their promise strategic and operational KPIs must be aligned so that everyone in the business can see the connection between what they do and what the business achieves.

To be successful you must develop and link your strategic objectives to the operational objectives and then use appropriate KPIs to measure how your business is doing against those.

Where to go from here

If you would like to know more about KPI’s, check out my articles on:

Or browse the Key Performance Indicators & Metrics section of this site as well as the KPI Library to find the right metrics.


Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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