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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’ and ‘Generative AI in Practice’.

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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What Is The Internet of Things (IoT) And How Will It Change Our World?

2 July 2021

Amazon Echo. FitBit. Even your coffee pot.

While you might be thinking “one of these things is not like the other,” they are all examples of the Internet of Things (IoT).

They are all everyday objects that can be connected to the internet and be recognised by other devices and contribute info to a database. The Internet of Things describes Internet V.2, where data is created by things.




Kevin Ashton, digital innovation expert who is credited with coining the term, defines the Internet of Things in this quote:

“If we had computers that knew everything there was to know about things—using data they gathered without any help from us—we would be able to track and count everything, and greatly reduce waste, loss and cost. We would know when things needed replacing, repairing or recalling, and whether they were fresh or past their best.”

Now that the Internet of Things has made the physical world one enormous information system, how will the Internet of Things impact business in 2017?

 

It’s only the beginning for the Internet of Things

While some would argue IoT got off to a rocky start with a lower adoption rate than was predicted, most would agree the IoT is growing and will continue to grow in 2017 and beyond. Whether it reaches the lofty predictions of 50 billion connected devices by 2020 remains to be seen, but I strongly believe that businesses who learn to harness the data created by the Internet of Things are the ones who will survive and thrive in the future.

There are several new products and innovations now available due to the Internet of Things.

 

Smarter homes

There was certainly tremendous adoption of smart home technologies in 2016; experts believe Amazon sold nine times more Echos for the 2016 holiday season than the year before. Expect smart home technologies to become even more important in 2017. Seventy percent of people who purchased their first smart home device believe they are more likely to purchase more, according to a Smart Home Technology Survey.

 

Wearable technology

There were 78.1 million wearables sold in 2015 and the market is expected to grow to 411 million by 2020. All wearable technology, which includes smart watches, fitness trackers, VR headsets and more, generates a ton of data that businesses are just beginning to understand the possibilities and potential applications for.

 

Smart cars

It is estimated that a staggering 82 percent of cars will be connected to the internet by 2021. App integration, navigation and diagnostic tools, and even self-driving cars will be ways the Internet of Things transforms the automobile industry. The auto industry is investing heavily to determine the next IoT innovation.

 

Transform the way we do business

We just scratched the surface for ways the IoT will offer new products and possibilities for consumers, but it will also impact the way we do business. Here are just few ways:

  • Inventory management: Anyone who has spent a work day or week counting widgets will appreciate the beauty of the IoT for inventory management. Smart devices will ultimately be able to track inventory automatically.
  • Consumer demands: Consumers will get used to smart devices and begin to expect “smart” behaviour in all aspects of their lives. Inventors will have a field day coming up with new gadgets, furniture, appliances and more that meet this new demand and offer a new source of revenue for businesses.
  • Shorter buying cycle: Businesses will need to come to terms with a shorter buying cycle and consumer expectations for immediate gratification that the IoT supports.
  • Learn from the data: The volumes of data generated from smart devices help businesses learn how and what to innovate for the biggest impact.
  • Remote work: As IoT becomes more integrated, additional remote working opportunities will be available for tasks that used to require staff to be on-site to complete.

There’s no doubt, the Internet of Things is just getting started. Businesses who start now to develop or expand IoT technology in their products, services and operations are the ones who will realise a competitive advantage.

Of course, as with most new innovations, IoT comes with a drawback; at the moment, most IoT devices are not secured, making them an easy target for hackers. Last year, millions of IoT devices were hacked and used to take down some of the underlying infrastructure of the internet. Going forward, IoT manufacturers would do well to pay more attention to security, and users should take every precaution to secure their devices.

What is clear, however, is that every company, in every industry, big or small, needs to consider the implications of the Internet of Things and what it means for their business strategy today.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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