Written by

Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’ and ‘Generative AI in Practice’.

Generative AI Book Launch
View My Latest Books

Follow Me

Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

View Latest Book

Follow Me

Worried AI Will Take Your Job? How To Stay Relevant In The GenAI Era

18 March 2024

Almost 40% of all global employment may be affected by AI, and in advanced economies, the figure could be as high as 60%, according to analysis by the International Monetary Fund. But don’t be alarmed. That doesn’t mean 40% to 60% of jobs will disappear altogether. Instead, it means that AI automation is likely to take away, streamline or enhance some of the tasks associated with those jobs. For the most part, then, we’re talking about the augmentation of human jobs. We’re talking about humans working alongside AI tools, not being replaced by them.

But still, with the many headlines about the transformative nature of generative AI, it’s no wonder people are concerned about their jobs or just concerned about being left behind by this rapidly advancing technology. In this article, we’ll explore my top tips for staying relevant in the age of generative AI.

Educate Yourself

My first tip is to get to grips with generative AI. Learn what it can do. Have a play with tools like ChatGPT to see what they’re capable of. (If your employer doesn’t allow the use of ChatGPT and other tools at work, use it in your free time.) Experiment. Have fun with it. It’s also really important to grasp that generative AI is much bigger than ChatGPT and that generative AI tools can do more than simply generate text. Generative AI can be used to create audio, voices, music, images and video. It can analyze data and extract insights. And it can write computer code.

Worried AI Will Take Your Job? How To Stay Relevant In The GenAI Era | Bernard Marr

I strongly recommend you go on a learning journey. There are tons of free (and paid) courses out there that cover the whole gamut of generative AI education—from beginner and general courses to focused courses related to specific industries. There are also tech podcasts and YouTube channels that can help you get up to speed.

Assess The Potential Impact On Your Job

Once you have a good idea of what generative AI can do, compare that to your job. How might the work you do change because of generative AI? Some jobs are more exposed than others. But for most, it’s unlikely that generative AI will replace your job altogether. However, it can probably take on some of your daily tasks. In other words, generative AI (probably) won’t take your job away, but it will very likely change how you work.

I suggest you break your job down into its component tasks and core skills. Which of those component skills and tasks can be done by generative AI, now or in the near future? Which tasks will continue to require the human touch?

If your job is highly exposed to the risk of AI automation, will you potentially be looking for a new job in the next couple of years? If so, what kind of work would you like to move into, and how can you start preparing for that transition now?

Even if your exposure is moderate or low, you might still want to augment your work with generative AI. Can you, for example, adapt your job so that mundane, easily repeatable tasks are done by generative AI—thereby freeing up your time for more complex tasks? Which brings us to…

Position Yourself As Someone Who Can Harness Generative AI In Your Work

Speaking at the 2023 World Economic Forum’s Growth Summit, economist Richard Baldwin said, "AI won't take your job. It's somebody using AI that will take your job." This means that if you don't know how to work with AI, you're in a much riskier position—certainly compared to someone who embraces AI and knows how to use it to do their job more effectively.

So, consider how you could start integrating generative AI into your everyday work. Can you use it to polish an email, for example? (Note that many organizations have policies prohibiting using AI to create content as opposed to assist in content refinement.) Can you use it as a productivity tool? To brainstorm ideas? To summarize a lengthy report into a neat paragraph?

Grow Your Skills In More Human-Centric Areas

Knowing how to work effectively with AI is important. But it’s also important to position yourself in the organization in line with the things that AIs can’t do. For example, a generative AI tool can write decent marketing copy, but human creativity and strategic thinking are vital for planning a marketing strategy.

Basically, consider how you can take on more responsibilities in the areas where human skills are still needed and will always be needed—areas like creativity, complex decision making, strategic thinking, leadership, empathy, interpersonal relationships and so on. These are the areas where humans will continue to have the edge over machines. These are the skills that I’d advise anyone to cultivate for future workplace success.

And Above All, Learn To Embrace Change

I get it; change is uncomfortable. But today's workplaces are grappling with rapid and near-constant change. So, if change is something you struggle with, now is a good time to address that.

Working on your adaptability and flexibility will help you cope with change more easily. So, how can you find ways to boost your adaptability and flexibility? Try learning a new skill, for example, or finding small ways to step beyond your comfort zone. Volunteer for different projects at work. Or find ways to flex your creative muscles (because flexible thinking and creativity go hand in hand).

Most importantly, remember that generative AI (probably) won’t take your job. But it could improve your performance and make your work more enjoyable.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

Related Articles

Responsible AI: Why Privacy Is An Essential Element

Today, people often talk about “responsible” AI use, but what do they really mean?[...]

The Amazing Ways IKEA Is Using Generative AI

Global furniture retailer IKEA has long been at the forefront of tech-driven retail innovation.[...]

Generative AI Is Coming To Your Home Appliances

Across all industries, organizations are rapidly embracing generative AI. Among them, makers of home appliances like fridges and ovens.[...]

Generative AI And The Risk Of Inbreeding

We all understand the concept of inbreeding in human terms – where people who are too genetically similar reproduce, resulting in offspring with deformities.[...]

How Generative AI Will Change The Jobs Of HR Professionals

HR is fundamentally about managing humans – so how will the job change in a future where powerful generative AI tools are everywhere?[...]

Amazon Harnesses Generative AI For Seamless Palm Recognition Shopping Experience

Generative AI may have made headlines for its ability to write text and create art, but its uses extend beyond simply generating content.[...]

Sign up to Stay in Touch!

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

Sign Up Today

Social Media

0
Followers
0
Followers
0
Followers
0
Subscribers
0
Followers
0
Subscribers
0
Yearly Views
0
Readers

Podcasts

View Podcasts