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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’, ‘Generative AI in Practice’ and ‘AI Strategy‘.
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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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16 Essential Generative AI Tools Transforming HR in 2025

28 January 2025

HR professionals are proving to be some of the keenest adopters of generative AI technology. In fact, research carried out this year by Gartner suggests that 38% of HR leaders are already piloting, planning or implementing generative AI initiatives.

With use cases spanning resume screening, drafting job descriptions, automation of performance reviews and onboarding new hires, the number of generative AI tools catering to the HR industry is growing daily.

So, here’s my overview of some of the leading tools and platforms available today for automating and streamlining HR and recruitment processes.

16 Essential Generative AI Tools Transforming HR in 2025 | Bernard Marr

Leena

Leena is a comprehensive AI-powered HR platform with powerful generative functionality. It offers a virtual HR assistant that can automate many tasks, including performance management, query resolution and employee onboarding. This is carried out via autonomous agents – basically generative AI workers that are able to carry out a series of tasks rather than simply respond to individual prompts, as is the case with regular genAI chatbots like ChatGPT. Using these agents, it’s able to create and maintain company knowledge bases, generate action plans and provide real-time insights into employee data.

Eightfold Talent Intelligence

Eightfold is an established talent management platform that recently launched generative capabilities delivered via its Talent Intelligence Copilots. These use natural language capabilities to assist with both recruiting and employee-focused HR tasks, enabling members of a workforce to access training opportunities and explore career options while providing recruiters with tools for scheduling interviews and automating the creation of job descriptions.

Metaview

This is another tool designed primarily for recruiters, specifically designed to automate the process of note-taking during interviews and candidate assessments. It captures, summarizes and annotates any form of recruitment-related conversations and generates shareable feedback, allowing recruiters to focus on their engagement with candidates rather than their manual note-taking. It’s designed to integrate with existing HR applicant tracking systems and video interview systems and can automatically generate scorecards assessing a candidate’s suitability against the requirements and nice-to-haves of the role they are applying for.

Benify

The Benify platform provides automated answers to questions about organizations’ benefits and rewards programs, as well as HR policies, freeing up the time that HR teams spend answering routine questions for higher-value work. It’s recently been augmented with the addition of a generative AI assistant called Beni, designed to streamline the process further. Beni focuses on helping organizations administer sophisticated benefits packages like personalized healthcare plans while also predicting trends that can guide businesses towards better management of employee wellbeing.

Lattice

AI-augmented people management platform with powerful generative functionality. Lattice leverages genAI to create real-time answers to workforce questions and personalized career development plans. These are augmented with actionable insights aimed at helping businesses get the best out of their employees. It can automate the summaries and feedback for performance reviews, identifying career goals and areas for growth and improvement of individual employees as well as teams. A particularly innovative feature, however, is its ability to generate personalized onboarding videos for new hires tailored for specific job roles or locations.

More Great Generative AI HR and Recruitment Tools

This is a fast-growing field where new tools and platforms are emerging all the time – here are some others that are definitely worth checking out!

Culture Amp

People analytics platform that generates automated summaries of employee feedback surveys.

CVViz

Automate candidate sourcing for recruitment, with generative resume screening.

Effy

Generates actionable reports based on 360-degree feedback, evaluations and performance reviews.

HireVue

End-to-end hiring automation platform with sophisticated AI functions designed to mitigate bias in the AI-augmented hiring process.

Kona

Real-time AI assistant coaching for managers using Slack and Zoom chat.

Paradox

A conversational recruitment tool designed to automate the recruitment process with chatbot functionality.

Plansource

Plansource has launched Olive, a ChatGPT-powered bot that creates personalized communications for HR teams.

SAP SuccessFactors HCM with Joule

Integrates generative AI via its virtual assistant Joule, which can draft job descriptions, generate performance goals and summarize employee data, streamlining decision-making in HR.

Textio

AI-powered recruitment communications including generation of bias-free and inclusive job descriptions.

Visier

Enables HR teams to receive data-driven insights directly from natural-language queries, thanks to its Vee virtual assistant.

Workday Illuminate

Established HR platform Workday now empowers users with task automation and real-time assistance thanks to its new Illuminate tools.

As generative AI continues to evolve and reshape the HR landscape, these tools represent just the beginning of what promises to be a transformative era in human resources management. While the technology is impressive, the real value lies in how these platforms free up HR professionals to focus on what matters most – the human aspect of their role. Organizations that successfully integrate these AI solutions while maintaining their focus on employee experience and workplace culture will be best positioned to thrive in this new era of HR technology.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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