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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’, ‘Generative AI in Practice’ and ‘AI Strategy‘.
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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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7 Mistakes Business Leaders Are Guaranteed To Make In 2025

14 January 2025

The business world isn’t just changing – it’s undergoing multiple simultaneous revolutions. As leaders navigate this complexity in 2025, they’re making decisions that could fatally undermine their organizations’ future success.

7 Mistakes Business Leaders Are Guaranteed To Make In 2025 | Bernard Marr

Mistake 1: Misunderstanding AI's Role

Many leaders are treating AI as either a magic solution or just another IT project, missing its true transformative potential. They're investing heavily in AI solutions without understanding the fundamental changes needed in business processes, decision-making frameworks, and organizational structure. Some are rushing to implement AI without clear use cases, while others are dangerously underestimating its disruptive impact on their industry. Forward-thinking leaders are taking a more nuanced approach, seeing AI as a transformative tool that requires careful integration with human expertise. They're creating frameworks that combine AI's analytical power with human judgment, ensuring AI augments rather than replaces human decision-making while carefully managing the expectations of their boards and stakeholders.

Mistake 2: Mishandling Workforce Transformation

Organizations are struggling to navigate the human side of technological change. Leaders are implementing AI and automation without adequately preparing their workforce, creating resistance and anxiety instead of enthusiasm and engagement. The skills gap is widening as training programs fail to keep pace with technological change, while many companies still cling to outdated organizational structures that stifle innovation. Successful organizations are taking a people-first approach to transformation, investing in comprehensive reskilling programs, creating clear career paths for the AI era, and actively involving employees in the transformation process. They understand that the key to successful automation isn't just about technology - it's about building a workforce that can thrive alongside it.

Mistake 3: Neglecting Data Leadership

Despite years of discussion about data-driven decision-making, many leaders are still failing to treat data as a strategic asset. They're allowing their organizations to operate with fragmented data strategies, unclear data ownership, and inadequate data governance. This short-sightedness is particularly dangerous as AI becomes central to operations and decision-making. Leading organizations are elevating data strategy to the board level, investing in data quality and accessibility, and creating clear frameworks for data ethics and privacy. They recognize that in 2025, data strategy isn't just an IT concern - it's fundamental to business strategy.

Mistake 4: Underestimating Sustainability Imperatives

Too many leaders are treating sustainability as a PR exercise rather than a fundamental business imperative. They're making token gestures toward environmental responsibility while failing to prepare for incoming climate regulations, changing consumer preferences, and supply chain disruptions. Forward-thinking leaders are embedding sustainability into their core strategy, investing in genuine carbon reduction, and preparing for a radically different operating environment. They understand that by 2025, sustainability won't just be about compliance or reputation - it will be a key determinant of business viability.

Mistake 5: Maintaining Rigid Cultural Structures

Leaders are clinging to traditional hierarchies and working models in a world that demands flexibility and rapid adaptation. They're resisting the evolution of hybrid work, maintaining unnecessary bureaucracy, and failing to adapt to changing generational expectations. Progressive organizations are creating more fluid structures that can adapt to rapid change, embracing distributed decision-making, and building cultures that attract and retain next-generation talent. They recognize that in 2025, organizational agility will be impossible without cultural transformation.

Mistake 6: Misreading Customer Evolution

Many leaders are making dangerous assumptions about how their customers will behave in 2025. They're over-automating customer interactions, ignoring growing privacy concerns, and misunderstanding the balance between personalization and intrusion. Some are pushing ahead with digital-only strategies while underestimating the continued importance of human touch points. Smart organizations are taking a more balanced approach, using AI to enhance rather than replace human interactions, respecting privacy boundaries, and maintaining multiple channels for customer engagement. They understand that in 2025, customer experience will be about finding the right blend of digital efficiency and human connection.

Mistake 7: Ignoring Geopolitical Risk Management

Many leaders are dangerously unprepared for the geopolitical complexities of 2025. They're treating international tensions as temporary disruptions rather than permanent features of the business landscape. Some are maintaining vulnerable single-region dependencies for critical operations, while others lack contingency plans for sudden regulatory divergence between major markets. Forward-thinking organizations are developing sophisticated geopolitical risk frameworks, diversifying their strategic partnerships across regions, and building adaptable business models that can weather political instability. They understand that in 2025, geopolitical awareness isn't just for multinational corporations - it's essential for any business in an interconnected world.

The Cost of Leadership Inertia

These mistakes aren't just operational missteps - they're strategic failures that will determine which organizations thrive in the next era of business. The leaders who succeed will be those who recognize these challenges as opportunities for transformation rather than threats to be minimized. The time for incremental change is over. In 2025, the gap between organizations that get this right and those that don't will become unbridgeable. The question for every leader is clear: will you drive change, or will change drive you?

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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