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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’ and ‘Generative AI in Practice’.

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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7 Ways To Turn The ‘Bring Your Own AI’ Threat Into An Opportunity

2 September 2024

As AI tools become increasingly accessible, companies face a new trend: BYOAI, or bring your own AI. Sometimes also referred to as Shadow AI, this trend, reminiscent of the BYOD (bring your own device) movement, is reshaping how employees interact with technology in the workplace. As AI tools become more accessible and user-friendly, workers are increasingly bringing their favorite AI applications into their daily tasks, often without formal company approval.

7 Ways To Turn The ‘Bring Your Own AI’ Threat Into An Opportunity | Bernard Marr

The BYOAI Phenomenon

Imagine James from marketing using his preferred AI writing assistant to craft compelling copy, while Jess in product development leverages an AI design tool to prototype new ideas. These scenarios are becoming increasingly common across industries, reflecting a workforce eager to harness the power of AI to enhance their productivity and creativity.

The Benefits Of BYOAI

The BYOAI trend can actually offer various advantages for forward-thinking organizations willing to embrace this technological shift, including:

An estimated 75% of knowledge workers use AI today, with a staggering 78% of that group bringing their own AI tools to work, according to a recent Microsoft and LinkedIn 2024 Work Trend Index report. This statistic underscores the rapid adoption of AI in the workplace and the growing BYOAI trend.

  • Enhanced Productivity: Employees often choose AI tools that best fit their workflow, leading to increased efficiency and output.
  • Innovation Catalyst: BYOAI can spark creative solutions and novel approaches to problem-solving.
  • Cost-Effective: Companies can benefit from AI-driven productivity gains without significant upfront investment in AI infrastructure.
  • Employee Satisfaction: Allowing workers to use familiar tools can boost job satisfaction and engagement.

The Challenges Of BYOAI

While the benefits are compelling, BYOAI also presents several challenges:

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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