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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’ and ‘Generative AI in Practice’.

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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AI Everywhere: The Unmissable Highlights From Davos 2024

5 February 2024

This year’s World Economic Forum Annual Meeting in Davos was a testament to the growing prominence of artificial intelligence (AI) in our world. Over five days, from January 15th to 19th, 2024, a diverse mix of global leaders, tech innovators, and thought leaders gathered to tackle the most pressing economic, political, and social challenges, with AI taking center stage. The discussions highlighted AI’s transformative potential and underscored the need for innovative and prudent governance.

AI Everywhere: The Unmissable Highlights From Davos 2024 | Bernard Marr

2023 marked a significant milestone in AI's journey to the mainstream. Its impact on employment and global regulations is undeniable, signaling a shift in the job landscape and necessitating a new approach to productivity, wage growth, and education.

Focusing On The AI-Era Job Market

The International Monetary Fund's "Gen-AI: Artificial Intelligence and the Future of Work" report, unveiled at Davos, paints a stark picture: up to 60% of jobs in advanced economies are at risk due to AI. This alarming statistic sparked intense discussions about the future of work, underscoring the urgency of skills training and adaptation.

Leaders like Sam Altman, CEO of OpenAI, and Klaus Schwab, Founder of the World Economic Forum, along with Satya Nadella, CEO of Microsoft, highlighted AI's demystification. They stressed the importance of equipping people with the necessary skills to harness AI's benefits while managing its risks.

In a panel featuring CEOs from major corporations like Deloitte and Sanofi, AI's role in enhancing workplace productivity and job scenarios was explored in depth. French President Emmanuel Macron emphasized the need for job creation, particularly in green sectors, and the adaptation of education systems to meet the demands of an AI-driven labor market. The "Race to Reskill" session further spotlighted technology's role in facilitating rapid skill development.

The session "Generative AI: Steam Engine of the Fourth Industrial Revolution?" moved beyond the hype, focusing on reskilling as essential for capitalizing on AI's advantages. Hadi Partovi, CEO of Code.org, highlighted a crucial shift: the real challenge is not job replacement by machines but by people proficient in AI. He advocated for the integration of AI education to prepare citizens, especially the youth, for a world augmented by AI.

In 'Technology in a Turbulent World,' Sam Altman offered deep insights into AI's future. He discussed how AI, despite its limitations, is already catalyzing significant productivity improvements. Altman emphasized the importance of understanding AI's reasoning processes for trust-building and reinforced the enduring value of human connections, asserting that AI cannot replace our need for care and interaction.

A fascinating discussion featuring Neal Mohan of YouTube, Daren Tang from WIPO, Almar Latour of the Wall Street Journal, and artist Krista Kim focused on Generative AI's impact on creativity. They tackled complex issues like the copyrighting of AI-generated content and distinguishing between human and machine creations. Tang advocated for collaborative efforts to establish interoperability standards and best practices, reflecting a global trend towards more integrated AI systems.

Altman projected a shift towards more idea-centric roles, facilitated by AI's ability to elevate job functions to higher levels of abstraction. He expressed optimism about AI value alignment, observing significant advancements from GPT-3 to GPT-4. However, he acknowledged the complexities in defining and aligning these values and called for societal involvement in setting ethical and safety standards.

Calls For Ethical And Responsible Use Of AI

Philosopher Michael Sandel raised profound ethical questions about AI, delving into its impact on human authenticity and the blurring lines between virtual and real human connections. These philosophical inquiries urged a deeper reflection on our relationship with technology.

The need for responsible AI governance resonated throughout Davos, with calls for a balanced approach that fosters innovation while mitigating risks. Chinese Premier Li Qiang emphasized the importance of global AI governance mechanisms. Leaders like Microsoft President Brad Smith discussed the convergence in AI regulations, highlighting a common understanding of fundamental issues and strategies to address them.

Vera Jourová of the European Commission argued that regulation is crucial for AI risk management, and Jeremy Hunt, the UK's Chancellor of the Exchequer, advocated for 'light touch' regulation and global collaboration in AI. The discussions emphasized the need to maximize AI's potential while guarding against misuse. Yann LeCun and Daphne Koller's conversation on generative models further underscored the need for a balanced approach to innovation and regulation. Google's Ruth Porat emphasized the importance of cybersecurity in the AI era.

Davos 2024 showcased the omnipresence and importance of AI in modern society. It highlighted AI's immense potential to reshape economies and societies while also drawing attention to the crucial need for balanced governance, ethical considerations, and skill development. As AI continues to evolve, the dialogues and decisions at forums like Davos will play a crucial role in guiding its trajectory for the benefit of all.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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