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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling and award-winning author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 5 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’’, ‘Generative AI in Practice’ ‘Data Strategy 3rd Ed’ and ‘AI Strategy‘.
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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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AI Layoffs Are Here, But They Don’t Mean What You Think

12 August 2026

When big tech companies cut jobs, AI is now often the first explanation people reach for.

The story sounds simple. Companies have learned how to use AI so effectively that they need fewer people. Automation is taking over, white-collar jobs are under threat and the long-predicted AI jobpocalypse has begun.

But that explanation is too neat.

There is another story unfolding at the same time. The tech industry is under pressure to reduce costs, improve margins and free up huge amounts of capital for AI chips, data centers, cloud infrastructure and specialist talent. In that context, AI can become a convenient explanation for layoffs, even when the real picture is more complicated.

So what do the latest tech layoffs really tell us about AI adoption? Are companies replacing people with algorithms, or are they rebuilding themselves for a very different kind of workforce?

For business leaders, employees and anyone trying to understand where work is heading next, the answer will shape how they think about skills, hiring and the future role of people in an AI-driven economy.

AI Layoffs Are Here, But They Don’t Mean What You Think | Bernard Marr

The AI Jobpocalypse?

In 2026, AI is the most likely reason to be given when companies announce job losses, according to recently published research.

Companies say they’ve been able to cut 87,714 jobs due to AI so far this year, compared to 54,836 during the whole of 2025.

If we can take these claims at face value, they include cuts to 20,000 jobs at Facebook parent company Meta, 8,000 at Microsoft, and up to 30,000 at Oracle.

But what do they really mean? Are these jobs being lost because AI makes it possible to automate the work of the people doing them?

Or because the companies are reinvesting money they previously spent on salaries into chips, data centers, and AI-specific skills?

What’s clear is that the layoffs are happening during a time of record AI spending, with companies entering into multi-year commitments to spend hundreds of billions of dollars.

It’s also worth noting that these are by no means failing companies, with many reporting significant growth and profits during the same period.

Salesforce recently announced another round of cuts, at a time when it is also making acquisitions clearly aimed at bolstering its AI offerings, as well as buying back billions of dollars’ worth of its own shares.

In other words, the companies aren’t shrinking due to these reductions in headcount; they're changing. In many instances, they're still hiring aggressively, with huge salaries on offer to the candidates they’re looking for.

So, what’s really going on?

Is AI Really Taking Jobs?

Predictably, there’s no binary answer to the question of whether AI is really driving job cuts. But many commentators have pointed out that there’s no sign of the “jobpocalypse” being upon us just yet.

If there were, we could expect to see entire departments being automated away as human skills and job roles become obsolete.

This isn’t what’s happening. Instead, we’re seeing the tasks that make up every job role change. In many cases, this means fewer hours spent on repetitive tasks and more time on strategic ones, creating pathways to better business outcomes.

This explains why companies are continuing to enthusiastically hire in areas like AI, cybersecurity and cloud computing.

It’s just that the skills they are looking for are very different from the ones they were prioritizing five years ago.

What This Means

So, what does this tell us about AI adoption?

Well, it certainly isn’t that humans are becoming obsolete. Or that companies have solved the problem of hiring for AI at scale. Or indeed that AI simply isn’t working and companies are slashing costs in anticipation of a bubble burst.

It does, however, demonstrate that companies are rebuilding themselves around AI, redirecting spending from headcount to infrastructure, and rethinking the nature of the human roles they need.

For businesses, the lesson here is that AI is swiftly becoming as much of a people and culture challenge as it is a technological one. It’s increasingly apparent that success is just as dependent on identifying opportunities, rethinking skills and recognizing where humans are essential, as it is about deploying the right tools.

And for those worried about how AI will affect their role or profession, it’s a sign that companies are looking for people capable of working with AI and using it to boost their own usefulness.

In the future, we’ll probably look back on this period of turbulence in the job market not as the point at which human work became worthless, but as a fundamental shift in the relationship between humans and technology.

These waves of layoffs tell us loud and clear that AI adoption is happening, it’s accelerating and the future belongs to humans who can lead this change.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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