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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has over 2 million social media followers, 1 million newsletter subscribers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK.

Bernard’s latest book is ‘Business Trends in Practice: The 25+ Trends That Are Redefining Organisations’

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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How The Metaverse Will Change Cryptocurrency

3 May 2022

The metaverse and cryptocurrency seem to be concepts that go hand-in-hand – virtual worlds and virtual money to spend in them.

Both form an integral part of what is being hyped these days as “web3” – the third generation of the internet, following web1 – the world-wide-web, and web2 – social media. The idea is that this version of the internet will be more experiential and engaging, involving virtual and augmented reality (VR/AR) to create immersive 3D environments.

How The Metaverse Will Change Cryptocurrency | Bernard Marr

Metaverse and cryptocurrency are separate concepts and can happily exist without each other – as we’ve seen with Bitcoin, which has utility in the real world as well as the virtual world. And many visions of the metaverse - including Mark Zuckerberg’s only tangentially involve crypto and blockchain.

However, it’s clear that there is a potential synergy between the two ideas. People love spending money, and shopping very quickly established itself as a key feature of both web1 and web2, so there’s no reason web3 will be any different! It’s also becoming increasingly apparent that, while no one is quite sure exactly what form the metaverse will eventually take, it has the potential to significantly impact the way cryptocurrency evolves, and the impact it will eventually have on society.

Virtual world, real value

One of the big advantages of the virtual world is that there is a lot less friction than in the real world. If we want to go somewhere, we simply click a link or press a button, and we (or our avatar, at least) are there. There’s no need for costly and cumbersome transport infrastructure or passports or to pack our luggage.

The same is true of cryptocurrency. Transacting in traditional money (known as "fiat" by crypto aficionados – because its value is supposedly based on government decree) requires a vast infrastructure of banks and regulators to act as custodians, intermediaries, and clearinghouses. Transacting in cryptocurrency, on the other hand, generally just requires software running on standard computers.

Of course, we shouldn’t gloss over the fact the energy used by this software to crunch the cryptography that makes currencies work consumes a great deal of energy. But protocols are constantly being refined, and new technologies are being developed with the aim of reducing energy use. Newer proof-of-stake cryptocurrencies, for example, are said to be far less environmentally damaging than older proof-of-work currencies like Bitcoin.

As the metaverse becomes more popular, and more and more of our lives are spent online – working in virtual offices, playing games with our friends, or even taking metaverse vacations – we will need friction-free ways to pay for virtual goods and services. Perhaps we will want to spend it on virtual real estate – if we want to own our own slice of digital land on which to entertain friends or build a business!

In fact, the metaverse could add significant value to the global economy – to the tune of $1.5 trillion by 2030. And much of that value could be realized in cryptocurrency. This could mean cryptocurrency truly breaking into the mainstream as more and more of us become used to using them as a means of payment.

If this happens, then governments and legislators will undoubtedly feel the need to step up efforts to regulate and, to some extent, control cryptocurrencies. Although things have become more organized in recent years – with a growing number of countries beginning to introduce regulatory frameworks around digital currency – it’s still something of a “wild west” environment. This means that there is little protection for buyers or businesses that rely on coins like Bitcoin, Litecoin, or Dogecoin to do business and little recourse for consumers should they fall victim to the large number of scams that are out there.

As it becomes more popular, governments could also choose to regulate cryptocurrencies according to how energy-efficient or polluting they are. For example, networks that rely on more wasteful proof-of-work algorithms could attract higher tax rates on transactions, while those that use the more efficient proof-of-stake algorithms could be taxed at a lower rate.

The road to adoption

As cryptocurrency becomes the main medium of exchange for people buying and selling in the metaverse, its users will become increasingly comfortable with methods of acquiring, handling, and storing it. This means it will be more frequently used outside of the metaverse, too – for sending money to friends and family, for example – particularly if this involves the money crossing national borders, which, with traditional currency, can often incur heavy fees (if it’s even possible at all).

This, in turn, will mean that banks and other existing financial institutions are likely to step up their efforts to facilitate cryptocurrency or blockchain-derived financial models. In order to remain competitive in an age of borderless, middleman-free financial systems, they will need to streamline their own infrastructure. While some – such as the head of the IMF - have foreseen that cryptocurrency could eventually spell the end of banking as we know it, in the near term, it's likely that businesses, in particular, will still want to hang on to the layer of protection and regulation that banks and central banks bring to transactional networks. But it seems likely to me that the ones that thrive in this new environment of digital currencies and peer-to-peer finance will be those that are flexible and forward-looking with their own policies when it comes to cryptocurrency adoption. Paypal and Mastercard are examples of payment systems that are now fully engaging with cryptocurrency, Bitcoin in particular – and both have said it is because it’s clear that it will play an important role in the future of payments.

What comes next?

It's certainly true that no one – even the likes of Mark Zuckerberg – knows what form the metaverse will actually take, when (and if) it becomes fully integrated into our lives. But from past experience, one thing we can say for sure is that businesses will use it to make money, and consumers will use it to spend it!

When it comes to establishing the currency of the virtual world, then cryptocurrencies are clearly a natural fit – and because this ground-breaking technology is also in its infancy, then its evolutionary course is likely to be influenced by changes in the way we live our lives. For better or worse, more and more of us are choosing to spend more of our time online, and that's only likely to accelerate as the online world becomes more immersive, entertaining, and engaging. This also means that cryptocurrency will play a bigger role in our lives. As a result, we are likely to see it becoming more regulated, more environmentally friendly, and useful.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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