LinkedIn recognized Bernard as the #1 influencer in the United Kingdom, and one of the top 5 influencers in the world.
His social media followings include:
Bernard also has over 1 million newsletter subscribers, including:
Bernard is also a respected thought leader and the international bestselling author of 20 books on business and technology.
He was recognized by XING, the leading professional network in the German-speaking region, as a Top Minds Insider for Technology and AI, and is a top tech contributor for Forbes.
Bernard’s articles, posts, and videos regularly attract hundreds of thousands of views, and his influencer campaigns get proven results.
Curious about the ROI you can get from working with Bernard? Here are some possibilities:
Articles and Blog Posts
Bernard can craft a LinkedIn article based on your topic, then promote that piece to his audience of 1.46 million LinkedIn followers. His LinkedIn articles typically get between 30,000 and 100,000+ reads. Promoted content will also be cross-posted to his newsletter, turned into a SlideShare (where it usually gets another 10,000 to 50,000 views), and published on Bernard’s high-traffic website.
Previous examples include partnerships with Microsoft, IBM, Cloudera, and Oracle.
LinkedIn LIVE / YouTube Live / Podcast
Livestreaming events with Bernard are a great way to announce something new or discuss a current topic. Livestreams can be done as interviews with executives or customers, or as panel discussions.
Bernard’s livestreams typically attract 5,000 to 25,000 live views on LinkedIn alone, with a massive level of engagement.
His sessions are simultaneously streamed to LinkedIn and YouTube, and are also turned into podcast episodes for additional reach. Livestreaming events can also be turned into Clubhouse sessions and additional social media content to increase reach and provide more views and engagement.
A recent livestream with Microsoft brought in over 25,000 live views and 1,000 comments, and a collaboration with Oracle attracted more than 25,000 views and 800 comments.
Embedded Video Article
Bernard can record a video for your company, such as an interview or event summary, then turn that content into a YouTube video and write an article based on that content
Recent examples of this kind of multi-channel collaboration include articles with Amazon, Oracle, and Cisco.
Social Media Poll
Polls can help you drive awareness and collect valuable feedback, like this recent IBM-sponsored poll that attracted over 150,000 views and 4,500 responses, or this one with Oracle, which attracted over 160,000 views and 4,200 responses.
Bernard can work collaboratively with you to develop and promote a poll on LinkedIn and Twitter that meet your business needs.
Whitepapers and Long-Form Content
Bernard is also available to create white papers, research reports, or other long-form content on specific issues or industries. MRH Analytics and Iron Mountain both partnered with Bernard to create assets that draw in email subscribers and build trust with their target audience.
- Content amplification: Bernard can promote your content, events, news, or customer stories to his extensive network.
- Webinars: Bernard is available as a webinar host or guest.
- Customer videos: He can visit (in person or virtually) with your customers or partners, and record TV-quality video that is useful for YouTube and short-form social media content.
- Customized books: Customized books can be valuable incentive pieces for newsletter opt-ins or events. Bernard offers a variety of levels of customization for his books, including cover branding, forewords, dedicated messages, customer case studies, customized chapters, or completely customized books.
- Website banners: Advertising space is available on BernardMarr.com, that allows brands to promote events or content across thousands of content pages.
Influencer marketing is one of the best ways to reach your target audience and drive high engagement across multiple platforms.
Bernard Marr is not just an influencer, he is a respected thought leader in technology and business, and partnerships with him can provide proven results and an exceptional ROI.
Talk to us today about how we can create a partnership to meet your unique business needs. To discuss your requirements in more detail, please contact us here.