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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling and award-winning author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 5 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’’, ‘Generative AI in Practice’ ‘Data Strategy 3rd Ed’ and ‘AI Strategy‘.
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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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What Are The Real Questions Leaders Will Be Asking At Davos 2026?

3 March 2026

Over the next few days, the world’s most influential politicians, business leaders and academics will gather for the annual World Economic Forum summit at Davos, Switzerland.

The idea is straightforward: bring together decision-makers from across industries and fields of expertise in order to discuss solutions to the world’s most pressing problems.

What Are The Real Questions Leaders Will Be Asking At Davos 2026? | Bernard Marr

Davos serves as a catalyst for ideas in politics, economics and technology. The theme this year was A Spirit Of Dialogue, and five questions that organizers believe will shape the debate are:

·        How can we cooperate in a more contested world?

·        How can we unlock new sources of growth?

·        How can we better invest in people?

·        How can we deploy innovation at scale and responsibly?

·        How can we build prosperity within planetary boundaries?

While these certainly highlight pressing challenges, the real value of facilitating global collaboration on the scale possible at Davos lies in delving behind media-friendly soundbites to expose the underlying tensions.

After all, most will accept that cooperating and unlocking growth are noble aims. But as demonstrated by recent geopolitical events, cooperation can be resisted if it comes at the expense of national self-interest, just as there is no universal agreement that unfettered growth should be put before safe regulation or environmental safeguards.

Central to the most important conversations taking place at the summit are some major dilemmas, trade-offs and contradictions. And these are the real issues that leaders and experts must grapple with in order to unlock progress and global growth.

The Real Questions

At the heart of the key debates and talking points sit a set of tensions that resist easy answers. These are not abstract policy questions, but practical leadership dilemmas that cut across technology, economics, geopolitics and society. Each reflects a trade-off where progress in one direction creates pressure elsewhere, forcing leaders to make explicit choices rather than rely on consensus language. These challenges are often polarizing precisely because they expose competing priorities, values and time horizons, and they are likely to shape the most substantive conversations at Davos 2026.

Automation Vs Human Trust

Society’s adoption of AI is accelerating even faster than many anticipated and organizations, let alone governments, are struggling to keep up. If automation is implemented in ways that drive innovation and efficiency but expose humans to dangers, including erosion of privacy, breach of intellectual property rights, deepfakes, disinformation and nudification, then the danger is erosion of trust. The potential for biased decision-making, AI hallucination and the black-box problem all create barriers to societal adoption, which in turn limit its potential for solving real global challenges. For Davos attendees, tackling these issues, including understanding the part that governance and regulation have to play, will be a key topic of debate.

Global Cooperation Vs National Interests

Davos exists to facilitate collaboration, and the World Economic Forum that hosts it is a global organization, operating across borders. This is by design, as it’s formulated to be able to tackle challenges, such as climate change and the impact of technological advancement, that can’t be overcome by countries acting alone.

But in reality, it might seem that geopolitics is trending in the opposite direction. Fragmentation of trans-national organizations such as NATO or the E.U., sanctions and protectionist trade policies and regional security tensions all indicate a strengthening, rather than tearing down of the barriers to international cooperation. The big question here is whether meaningful cooperation can continue in a world where competition for resources ranging from energy security and rare-earth minerals to geopolitical influence is only going to intensify in the coming years.

Economic Growth And Enrichment Vs Planetary Limits

Growth is the target of every business and national economy, but how far can planetary limits and environmental resilience be stretched? Is society facing a choice between enriching itself today and ensuring a healthy and prosperous future? If so, how far are we willing to go? The transition to cleaner energy and protection of the environment and biodiversity all require enormous levels of capital investment and international cooperation, yet slowing economic growth, mounting national debts and waning political will all threaten to impede progress. Establishing a consensus around what sacrifices we are willing to make, and where lines should be drawn to ensure a viable future for humanity and the planet, will be high on the agenda.

Efficiency Vs Human Jobs

The WEF itself has been vocal when it comes to forecasting the impact of AI on human jobs. But its predictions that automation will eventually be a net-positive for job creation come with the caveat that bringing about this transition will require global cooperation. How and where will these new jobs be created? What leadership needs to be put in place to ensure human workforces have the opportunity to develop the skills needed in a fully automated future? Should global corporations, poised to reap trillions of dollars of benefits from AI, be persuaded to reinvest those profits in ensuring a smooth transition for society? Or do capitalist principles mean it’s essentially every man for themselves? This will be another balancing act that Davos attendees will be trying to tackle.

A Rocky Road?

The WEF Annual Meeting at Davos has always been a venue for surfacing and addressing global tensions, but in 2026, the stakes are higher than ever. The challenges confronting leaders and strategists in attendance range from the technological to the environmental and geopolitical. And events of recent years have shown us that solving them is likely to involve more than a conversation between the ready and the willing.

Davos is unlikely to provide immediate answers to any of the issues raised here. However, by forcing leaders to address questions about trust, cooperation, the environment, and the future role of humans, the hope is that the world can make some headway towards cooperation and collaboration in the face of an increasingly polarized geopolitical landscape.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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