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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’, ‘Generative AI in Practice’ and ‘AI Strategy‘.
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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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Why AI Agents Are The Missing Link Between Enterprise Ambition And Execution

23 June 2025

Your employees are drowning in a sea of applications, and artificial intelligence was supposed to be the life raft. Yet here we are, years into the AI revolution, with IBM’s own research revealing that only 33% of organizations using generative AI have actually integrated it into their functional processes. It’s like buying a Ferrari and using it to prop open your office door.

The problem isn’t with AI’s capabilities; it’s with how we’ve been thinking about deployment. We’ve been treating AI like a sophisticated search engine when what we really need are digital colleagues that can think, decide, and act on our behalf. Enter AI agents: the technology that’s finally making good on AI’s promise to transform how work gets done.

Think of traditional AI tools as brilliant interns who can answer any question you throw at them, but still need you to tell them exactly what to do with that information. AI agents, by contrast, are more like seasoned consultants who can take a complex brief, break it down into actionable steps, and execute those steps across multiple systems without constant supervision. They don’t just provide answers; they provide results.

Why AI Agents Are The Missing Link Between Enterprise Ambition And Execution | Bernard Marr

From Reactive To Proactive: The Agent Advantage

The distinction between conventional AI and AI agents is profound. Traditional AI systems are reactive; they respond to queries, generate content, or analyze data when prompted. AI agents are proactive; they can monitor situations, make decisions, and take actions based on predefined goals and real-time conditions.

Consider the difference between asking an AI system "What's the status of our Q4 sales pipeline?" versus having an AI agent that continuously monitors your CRM, identifies stalled deals, automatically schedules follow-up meetings, and even drafts personalized outreach emails based on each prospect's interaction history. The former gives you information; the latter gives you outcomes.

This shift from information to action is what makes AI agents genuinely transformative for enterprise operations. They're not just tools, but teammates that can work independently while you focus on strategy and relationship-building.

IBM's Enterprise-First Approach

IBM has taken a distinctly enterprise-focused approach to AI agents, recognizing that business environments are far more complex than consumer applications. Their watsonx platform addresses three critical challenges that have historically limited AI adoption in large organizations: integration complexity, customization requirements, and scalability concerns.

At the recent AI Summit during London Tech Week, where IBM served as a sponsor, Ritika Gunnar, General Manager of Data & AI Software at IBM, highlighted how their AI agents are designed to work within existing enterprise ecosystems rather than requiring organizations to rebuild their technology stack. This integration-first philosophy is crucial because the average large enterprise uses dozens of different software systems, and employees shouldn't need to become system administrators to benefit from AI.

The platform's approach to prebuilt agents is particularly clever. Rather than offering generic solutions, IBM has developed specialized agents for specific business functions like HR, sales, procurement, and customer service, each designed around the unique workflows and challenges of those domains. It's like having a team of specialists rather than a single generalist.

Real-World Impact Across Business Functions

The practical applications of these AI agents reveal their true potential. In HR, for instance, IBM's agents can handle everything from creating job requisitions to managing employee onboarding, integrating seamlessly with existing HR systems. But they go beyond simple task automation; they can analyze candidate profiles, schedule interviews, and even create personalized onboarding experiences based on role requirements and employee preferences.

In sales environments, the agents tackle one of the most persistent productivity drains: the administrative overhead that keeps salespeople away from selling. These agents can automatically qualify leads, generate competitive analysis reports, and even handle RFP responses from start to finish. The result is sales teams that can focus on relationship-building and closing deals rather than data entry and document creation.

Perhaps most impressively, IBM's procurement agents demonstrate how AI can transform traditionally manual processes. They can assess supplier financial stability, track environmental and social governance metrics, and automatically flag potential risks or opportunities. One particularly striking metric: organizations using these agents report 88% faster invoice processing and 90% reduction in blocked invoice resolution time.

The Integration Imperative

What sets IBM's approach apart is their recognition that AI agents are only as good as their ability to work with existing systems. Their platform integrates with over 80 enterprise applications, from Salesforce to Microsoft to Workday. This is about creating a unified workflow where AI agents can pull data from multiple sources, make decisions based on comprehensive information, and execute actions across different platforms.

This integration capability addresses a fundamental challenge in enterprise AI adoption: the dreaded "AI island" problem, where powerful AI tools exist in isolation from the systems where actual work gets done. IBM's agents are designed to be bridges, not islands, connecting different parts of the enterprise technology ecosystem.

The Scalability Question

The true test of any enterprise AI solution is scalability, not only in terms of technical performance but in terms of organizational adoption. IBM's no-code agent creation studio addresses this challenge by enabling business users to create custom agents without requiring data science expertise. This democratization of AI development is crucial for achieving enterprise-wide impact.

The platform's approach to agent management is equally important. Rather than creating dozens of separate AI tools, IBM enables organizations to build interconnected networks of agents that can collaborate and share information. This creates compounding value where each new agent makes the entire system more intelligent and capable.

Looking Beyond The Hype

The AI agent revolution is not only about technology; it's about changing how we think about work itself. As these systems become more capable and autonomous, they'll handle an increasing share of routine tasks, freeing human workers to focus on creative problem-solving, strategic thinking, and relationship management.

However, this transformation requires more than just deploying new technology. Organizations need to rethink their processes, retrain their workers, and develop new metrics for measuring productivity and success. The companies that get this right will gain a significant competitive advantage; those that don't risk being left behind by more agile competitors.

The Path Forward

IBM's enterprise-focused approach to AI agents represents a maturation of the AI industry, a recognition that real business value comes from systems that can integrate seamlessly into existing workflows and deliver measurable outcomes. As Ritika Gunnar emphasized at the AI Summit, the future of work isn't about replacing humans with machines, but about creating human-AI partnerships that amplify human capabilities.

The organizations that will thrive in this new environment are those that embrace AI agents not as experimental tools, but as essential infrastructure for modern business operations. The technology is ready; the question is whether your organization is ready to evolve with it.

The race is on to deploy AI that actually works in the messy, complex reality of enterprise business. IBM's AI agents suggest we're finally getting closer to that goal, transforming AI from a fascinating technology into an indispensable business tool.

To learn more about IBM’s AI agents visit: https://ibm.biz/Bdn3me

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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