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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling and award-winning author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 5 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’’, ‘Generative AI in Practice’ ‘Data Strategy 3rd Ed’ and ‘AI Strategy‘.
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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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Why Companies Are Paying Huge Money For AI Labelers

7 April 2026

The world of work is changing fast. Some jobs are becoming increasingly automated, and inevitably, this will lead to human redundancy. In some cases, it could even mean entire jobs disappearing entirely.

However, as the world adapts to AI, new jobs are being created as well. This includes entirely new careers and professions needed to ensure humans can work effectively and safely alongside machines.

One of these new jobs is AI labeling, also referred to in job descriptions as data labeling, naming or annotating.

Labeling is an essential aspect of training AI. It involves tagging data so that models and algorithms, such as ChatGPT, can understand what it is and how it should process it.

While it might sound simple, the work is actually becoming increasingly technical as today’s cutting-edge AI models become capable of more complex, specialized work.

So, let’s take a look at what data labelers actually do, who does it and why it’s tipped to be one of the hottest jobs of the next decade and beyond.

Why Companies Are Paying Huge Money For AI Labelers | Bernard Marr

What Does It Involve And Who Does It?

At its most simple, data labeling means adding detail that helps machines learn from raw information. This could mean anything from drawing boxes around pedestrians in street scenes to help autonomous driving systems, to tagging sentiment in social media posts so businesses know if people are saying positive or negative things about them.

These are very basic examples of typical, everyday data labeling tasks. But as AI is increasingly put to work in niche use cases in fields like medicine, law or science, the work becomes highly technical and specialized.

This technique, known as reinforcement learning from human feedback, has become one of the foundational methods for training machine learning algorithms and is only going to become more in demand in the future.

By definition, it can’t be automated, as it specifically requires human interpretation of information, not machine interpretation.

Businesses employing data labelers and AI annotators include specialist AI training  companies like Scale, Appen and Mercor, as well as tech giants such as Meta, Google and OpenAI.

And as demand increases, professionals in the field are becoming highly sought-after, with companies reported to have offered signing bonuses of up to $2 million for top talent.

While that’s at the very top end and probably far from normal, vacancies advertised on LinkedIn and other online job sites frequently offer six-figure salaries, making it a solid option for graduates looking for a well-paid career with good future prospects.

What Skills Does It Need?

In the past, data labelling could have been seen as a relatively low-skilled, repetitive job, but that view is quickly becoming outdated.

Today, the most sought-after labelers are those with in-depth subject matter expertise, alongside the base prerequisites of thoroughness and attention to detail.

One labeling specialist is currently listing over 300 data labeling vacancies on LinkedIn and is seeking experts in subjects ranging from debt counselling to school teaching.

Good candidates will also have sound data literacy skills to recognize and understand the principles of working with information, ranging from structured datasets to text, audio, images and video.

Critical thinking and judgement are also important, as model training often involves evaluating and ranking AI responses, suggesting alternatives and identifying hallucinations or potentially dangerous outputs.

And labelers also need to have good communication and comprehension skills in order to interpret policies and document their work with clarity.

Labelers As An Essential Part Of The AI Economy

As AI systems increasingly move from experimental pilots to key elements of infrastructure, tolerance for making mistakes will shrink.

Businesses using AI to approve financial transactions, make medical decisions, navigate autonomous vehicles or manage legal arguments have no margin for error. This means the “human in the loop” will only become more essential.

Despite their ability to process massive amounts of data at blazingly fast speeds, machines are still fundamentally incapable of understanding the world from the comprehensive, 360-degree perspective of humans.

Small errors in datasets can quickly grow into big problems when decisions based on that information are scaled, and data labelers act as a human backstop, ensuring that ambiguity and edge cases are categorized correctly.

The need for labelers will also grow as human oversight becomes a legal obligation in more jurisdictions, along with the need for organizations to evidence their model training processes for regulatory purposes.

These are all reasons why I believe AI labeling will be one of the most important and in-demand AI-related jobs of the next decade.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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