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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’, ‘Generative AI in Practice’ and ‘AI Strategy‘.
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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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5 Essential ChatGPT Prompts Every HR Professional Should Know

25 February 2025

From creating enticing job descriptions to quickly sifting and assessing candidates, there are many ways that ChatGPT and similar generative AI tools can help HR and recruiters work smarter.

The secret lies in creating killer prompts – the instructions that tell chatbots and language models what we expect them to do. Just like when we’re asking humans to help us, the more precise we are, the more likely it is that the AI will know exactly what we want to do.

Prompt writing – sometimes called prompt engineering – is increasingly becoming a valuable skill in many areas of business. So, if you’re involved in HR or recruitment, here are some examples of prompts that can be used to help save time and cut repetitive work.

If you find them useful, you can use them as building blocks for creating your own prompts to help out with all sorts of tasks.

5 Essential ChatGPT Prompts Every HR Professional Should Know | Bernard Marr

Conduct A Skills Gap Analysis

Identify areas where your organization may have to make new hires or upskill existing employees to meet its future needs:

I need your help to identify where there are skills gaps in our workforce that are preventing us from meeting our business goals. I will provide an overview of our strategic business priorities, as well as a skills assessment of our workforce and leadership teams. When you have enough data, use the information to generate a report highlighting areas where we should focus on recruitment or reskilling in order to achieve our objectives.

Write Great Job Descriptions

This prompt will take you through the steps of creating a job description that will attract candidates for any vacancy:

Act as a recruitment copywriter and help me write a job description optimized for generating applications. Start by asking me all the necessary details one question at a time (e.g., title, summary, location, responsibilities, skills, organization fit, growth opportunities, compensation, and benefits). Once you have enough information, craft a clear, professional, and engaging description using active language, bullet points, relevant keywords, and a strong call to action to improve search visibility.

Review Applicant’s CVs And Prepare Interview Questions

This prompt compares CVs against a job description, highlights how well they fit the role requirements and suggests questions to ask them at the interview. Be careful to comply with any data protection laws that apply to your business, for example, by removing personal data where necessary:

Please help me screen the CVs of job applicants. The job we are screening for is [insert job title], and this is the job description [paste job description]. I will upload CV files, and you will provide a summary of how each applicant matches up to the skills, experiences, and qualifications required for the role. Based on those insights, please also provide three questions I can ask the candidate in an interview to further assess their suitability.

Communicate A Company’s Enterprise Value Proposition

An Enterprise Value Proposition (EVP) outlines the benefits and opportunities that your company offers its employees. This prompt helps create material to let potential applicants know why it’s a great place to work:

Please help me create engaging EVP content for my company, [insert company name], which effectively and concisely communicates why it is a great place to work and is designed to help us be attractive to top talent. Ask questions, one at a time, to gather the information you need, and when you have enough, generate copy that can be used on our website, recruitment portals and social media channels.

Review Recruitment Processes To Identify And Remove Bias

This prompt helps identify and eliminate potential sources of bias in your hiring processes, ensuring your recruitment practices are fair and inclusive for all candidates:

Please act as a recruitment specialist and review our recruitment processes to ensure they are inclusive and free of bias. Ask me questions, one at a time, or ask me to provide information about any element of our recruitment processes that you need to know about in order to identify opportunities for bias to affect our recruitment outcomes. If you identify areas of concern in relation to the potential for bias, you can ask follow-up questions to clarify or ensure you have a full overview of the existing process. When you have enough information please provide an evaluation as well as advice on how we can further remove bias and achieve more inclusive outcomes.

As organizations continue to embrace AI tools in their HR and recruitment processes, the key to success lies in crafting effective prompts that align with your specific needs and objectives. By adapting and building upon these prompts, you can create a more efficient, inclusive, and strategic approach to talent acquisition and management. Remember that while AI is a powerful tool, it works best when combined with human insight and expertise.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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