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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’, ‘Generative AI in Practice’ and ‘AI Strategy‘.
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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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The Essential Skills That Will Define Success In The AI Era (And They’re Not What You Think)

4 March 2025

The numbers from Coursera’s latest job skills report tell a compelling story: an 866% spike in generative AI course enrollments in the past year. But what’s even more fascinating is what this surge reveals about the future of work and career success. Coursera CEO Jeff Maggioncalda says, “I often say that generative AI will be an important skill for anyone who thinks, anyone who makes decisions, and anyone who communicates. I hope that’s everybody.” He adds, “Generative AI fluency is, for the most part, a prerequisite for most jobs these days. It’s almost like a language skill or a math skill.”

Indeed, over 70 percent of leaders surveyed by Microsoft and LinkedIn for the 2024 Annual Work Trend Index said they’d rather hire a new person who had less experience and knew how to use generative AI than someone who had more experience and did not know how to use generative AI. This statistic underscores a fundamental shift in how organizations view talent and potential.

The Essential Skills That Will Define Success In The AI Era (And They’re Not What You Think) | Bernard Marr

The New Foundation Of Professional Success

While generative AI tops the list of fastest-growing skills, cybersecurity and risk management are also surging in importance. Six of the top ten fastest-growing tech skills are cybersecurity-related, reflecting a business landscape where so many organizations have experienced identity-related breaches in the past year. Beyond these technical domains, the report reveals an intriguing mix of human capabilities rising in importance, with risk mitigation, assertiveness, and stakeholder communication all featuring prominently.

As Maggioncalda explains, "The overall theme is skills that help you adapt to change, certainly opportunities, but notably threats and challenges." This observation aligns perfectly with what forward-thinking organizations are seeking: professionals who can navigate uncertainty while leveraging cutting-edge technology.

The Human Element In An AI World

What's particularly striking about Coursera's findings is the emphasis on human skills. In an era where AI capabilities are expanding exponentially, the ability to communicate effectively, show assertiveness, and manage stakeholder relationships has become more crucial than ever. The rise in demand for these skills suggests that while AI may handle many tactical tasks, strategic thinking and relationship building remain uniquely human domains.

The implications for professionals and organizations are clear. Success in the AI era requires a dual focus: mastering AI tools while developing distinctly human capabilities. As Maggioncalda notes, technical proficiency, like prompt writing, must be balanced with enhanced human capabilities.

The Global Skills Race

The competition for these vital skills is increasingly global. Coursera's data reveals an interesting geographical spread of AI learning, with India leading the charge, followed by the US, Canada, and the UK. What's particularly noteworthy is that more than half of all generative AI course enrollments now come from learners in India, Colombia, and Mexico. As Maggioncalda points out, this global disparity in skills adoption could reshape how organizations think about talent acquisition and development. As emerging markets demonstrate increasing proficiency in AI skills, companies are likely to tap into these new talent pools, potentially altering traditional hiring patterns and creating more globally distributed teams.

The Gender Gap Challenge

The data also reveals some concerning insights: only 28% of AI course enrollments are from women. This gender disparity is particularly troubling given that 79% of working women—compared with 58% of working men—are in occupations susceptible to generative AI disruption. The implications of this imbalance extend far beyond simple representation. As Coursera's Chief Content Officer Marni Baker-Stein emphasizes, this profound gender gap in AI and data science, where women represent just 22% of professionals, undermines both social equity and the effectiveness of AI technology development.

The need to address this disparity is becoming increasingly urgent. Women cannot afford to be excluded from the global AI upskilling revolution, and addressing this challenge will require concerted efforts from educational institutions, businesses, and policymakers to create more inclusive pathways into AI-related fields and ensure that the benefits of AI advancement are equitably distributed across the workforce.

Shaping Tomorrow's Success Today

Looking ahead, Maggioncalda predicts a significant shift: "Companies won't just be talking about gen AI... they'll actually be implementing strategies and looking for business benefit." This transition from experimentation to implementation will create new opportunities - and challenges - for professionals at all levels.

The message is clear: success in the AI era requires a sophisticated blend of technical and human capabilities. Those who can master this combination - using AI as a powerful tool while leveraging uniquely human traits - will find themselves increasingly valuable in a transformed workplace.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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