Balanced Scorecard Helps Pick Best Causes
2 July 2021
An article in Forbes magazine shows how a charity fund is using a balanced scorecard to choose the best causes for donations.
The benefits of using a balanced scorecard can apply in a large number of unexpected places – including a US-based charity fund that is using the balanced scorecard to judge the merits of non-profit organisations and calculate how much cash to ‘invest’ in them.
The practice was highlighted in an article in Forbes, the US business magazine. The article focuses on New Profit, a fund that had raised $11 million and redistributed the money to eight charities along similar lines to a unit trust or other investment fund. Vanessa Kirsch, the fund’s manager, used a balanced scorecard to weigh up each organisation and judge how worthy a cause they were.
Balanced scorecard is the key
Forbes says, “The key to New Profit is its scorecard, which rates a non-profit on a series of financial and other sorts of benchmarks.
“An afterschool program, for example, can rack up good points for keeping down costs and improving student performance on standardised tests. New Profit investors get scorecards on all organisations once every quarter. They’re usually familiar with them already but, at a glance, they can tell if their money is being put to good use.”
The ‘investors’ that Forbes mentions can donate their money in all confidence that the recipient charity will be effectively putting it to use, because Kirsch knows – thanks to her balanced scorecards – which charities are performing poorly and redistributes funds accordingly. If one organisation starts scoring poorly across her basket of measures, Kirsh will withhold funding until they get their act together – or stop it completely and look for a better cause to support.
The balanced scorecard can work outside business
The fund’s goal is to support the growth of America’s non-profit organisations by using the same theories to select one to support as a hard-nosed investor would use in choosing a business to invest in. Microsoft and Cisco grew from small origins, Kirsch argues, so why can’t a non-profit organisation, if it thinks in the same way. And, like big US businesses, she used a model of the balanced scorecard developed by Robert Kaplan to measure the organisations.
Kaplan, the Harvard Business School professor who first developed the balanced scorecard for corporate clients, modified it for charities. The non-profit version looks at areas like social impact, user satisfaction, finances, goals met and staff retention, and is supported by a ‘growth plan’ – a list of ‘doable’ objectives, based on the balanced scorecard’s results – which the charity has to follow to get New Profit funding.
Success of New Profit’s balanced scorecard approach
The success of Kirsch’s balanced scorecard approach is demonstrated by the growth of the fund’s portfolio – which was growing at 35 per cent a year, compared with three per cent for the industry overall (at the time of the Forbes article). And, the magazine suggests, she may change her focus and begin applying the same techniques to another needy cause: health care.
Related Articles
The Employees Secretly Using AI At Work
Imagine walking into your office and noticing your colleague Sarah effortlessly breezing through her tasks with uncanny efficiency.[...]
Battling AI Fakes: Are Social Platforms Doing Enough?
Since generative AI went mainstream, the amount of fake content and misinformation spread via social media has increased exponentially.[...]
Creating The Universal AI Employee Of The Future
Imagine a world where your most productive employee never sleeps, never takes a vacation, and can seamlessly adapt to any role you need.[...]
20 Generative AI Tools For Creating Synthetic Data
The AI revolution that we’re currently living through is a direct result of the explosion in the amount of data that’s available to be mined and analyzed for insights.[...]
How To Tell Reality From Fiction Amid The AI-Driven Truth Crisis
The artificial intelligence narrative swings between utopian dreams and dystopian nightmares, often overshadowing the nuanced reality of its current capabilities and limitations.[...]
7 Ways To Turn The ‘Bring Your Own AI’ Threat Into An Opportunity
As AI tools become increasingly accessible, companies face a new trend: BYOAI, or bring your own AI.[...]
Sign up to Stay in Touch!
Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.
He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.
He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.
Bernard’s latest book is ‘Generative AI in Practice’.
Social Media