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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’ and ‘Generative AI in Practice’.

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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Balanced Scorecard Working For The US Military

2 July 2021

The US Army was one of the first users of the balanced scorecard – and still uses it today, all round the world.

The US Army was one of the first major organisations to put the balanced scorecard into practice – with a degree of success that placed the scorecard’s concepts at the heart of the US military’s strategic planning.

Not long after the balanced scorecard theory was introduced in the early 1990s, the US Army was using it to judge whether troops were sufficiently prepared to deploy in ‘hot spots’, or potential war zones.

Balanced scorecard gives an overall picture

For an organisation as large and complex as the US Army, which differs from most corporations because it isn’t in business to make money, the merits of the balanced scorecard seem perfect. The balanced scorecard – or BSC – looks at an organisation’s non-financial performance to give a picture of its strengths and weaknesses overall; not just on the balance sheet.

According to the Harvard Business School website, “The balanced scorecard enabled the US Army to become leaner, more nimble, and technically advanced to achieve its mission of serving the American people, protecting national interests, and fulfilling military responsibilities. Using an aggressive BSC rollout through automation and education, the US Army managed to transform its organisation of military personnel stationed around the globe.”

Success of the balanced scorecard

The US Army’s success in using a balanced scorecard was such that other American military organisations – including The Defense Finance and Accounting Service (DFAS) and The Defense Logistics Agency (DLA) as well as The Department of the Army – now put the balanced scorecard at the centre of their logistical planning.

One US military body’s website says that they have all “successfully implemented the balanced scorecard principles and methodology to drive results in their organisation.

“From the sample list of organisations stated, it is apparent that the balanced scorecard can be leveraged by government agencies, including defence, state and local government, service organisations and manufacturers.”

These organisations, it says, have employed the balanced scorecard to:

  • Clarify strategies and communicate to the organisation
  • Identify key internal processes that will drive strategic success
  • Align investments in people, technology, and organisational capital for the greatest impact

The USACE and the balanced scorecard

The US Army Corp of Engineers (USACE), which has a presence from Belize to New Zealand, measures its performance across a basket of strategic measures – nine in total, arranged in four quadrants:

  • Mission: is it supporting the goals of the wider US Army and the nation as a whole?
  • Client/customer: is it working to improve its client, customer and stakeholder relationships?
  • Business practices: how efficient are its processes, and are they improving?
  • Capability and innovation: is it “translating innovations, expertise, and learning into knowledge and improved business practices for mission accomplishment?”

The variations on the standard balanced scorecard model are obvious (financial performance has been removed completely, for example) but also underline the flexibility of the concept – and how crucial it has been in supporting some of the largest, most complex organisations in the world.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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