Big Data & Analytics

Data Strategy: How To Profit From A World Of Big Data, Analytics And The Internet Of Things

Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However less than 0.5% of all data is ever analysed and used, offering huge potential for organisations when trying to leverage this key strategic asset.

What is the value of your data and how does it generate business value? Data Strategy, by bestselling author Bernard Marr, provides a clear blueprint showing what organizations need to do to define and execute an effective plan for one of their biggest strategic assets: data.

It shows you how to:

• define your strategic data assets and data audience
• gather the required data and put in place new collection methods
• get the most from predictive analytics and machine learning
• have the right technology, data infrastructure and key data competencies
• ensure you have an effective security and governance system in place to avoid huge financial, legal and reputational problems.

Illustrated with case examples of organizations such as Walmart, RBS, Google and NASA, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.

Big Data In Practice: How 45 Successful Companies Used Big Data To Deliver Extraordinary Results

This book is about how big data is used in the real world. It features real-life case studies across most sectors from technology, media and retail, to sport teams, government agencies and financial institutions.

Big Data is a game changer – not just the next new strategy but the tsunami disrupter that you have to know before your competition runs you over with it.

Many people understand the power and importance of Big Data but fail to use it effectively. Big Data in Practice showcases the current state of the art in Big Data, sharing insights into how a diverse group of companies are using Big Data and analytics to solve real–world problems.

From retailers using Big Data to predict trends and consumer behaviors, to governments using Big Data to foil terrorist plots as well as the use of Big Data in cities, telecoms, sports, gambling, fashion, manufacturing, research, motor racing, video gaming, and everything in between you′ll realize that no matter what job you are in and no matter what industry you work in, Big Data will transform it.

From technology, media and retail, to sport teams, government agencies and financial institutions, learn how companies are actually using Big Data to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip–in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario.

• Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers
• Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more
• Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking
• Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Big Data Case Study Collection: 7 Amazing Companies That Really Get Big Data

This ebook contains 7 big data use cases and will give the reader a good insight into the ways big data is used in practice. Companies featured range from industry giants like Google, Amazon, Facebook, GE, and Microsoft, to smaller businesses which have put big data at the centre of their business model, like Kaggle and Cornerstone.

Big Data For Small Business For Dummies

Big Data For Small Business For Dummies helps you understand what big data actually is and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step–by–step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that′s been hiding right under their noses. With the help of this friendly guide, you′ll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions.

• Shows you how to use big data to make sense of user activity on social networks and customer transactions
• Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights
• Explains how to use big data to your advantage in order to transform your small business If you′re a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.

Learn to:

• Develop a big data strategy for a small business
• Use big data to develop new offerings, products and services
• Turn your data into insights
• Transform your business model and make better business decisions

Capitalise on big data to add value to your small business Written by big data guru Bernard Marr, this book helps you understand what big data is and how you can analyse and use it to improve your business. You′ll discover how to get your hands on big data to develop new products and services, develop strategies, understand technological change and, ultimately, make smarter business decisions.

• Data, data everywhere find out why big data matters to any business big or small and get familiar with the many places you can find it
• Dig into big data use big data to understand your customers and markets, improve your operations, tackle your key business enablers and predict performance
• Unpack big data discover the pros and cons of new forms of data and come to grips with the technology changes that underpin them
• If you build it focus on the value of insights, develop and access big data competencies and build a killer big data infrastructure
• It′s show time! create a big data strategy, apply data in your decision making and foster an effective big data culture in your business

Open the book and find:

• How to make big data work in your small business
• Why big data is such big news
• Advice on coping with messy data
• Ways to access the data that′s out there
• Guidance on developing and accessing big data competencies
• The biggest big data mistakes and how to avoid them
• Key big data collection tools for small businesses
• The top ten free big data sources