Data is becoming one of today’s most critical business assets. Data is at the heart of many transformative tech innovations including predictive analytics, artificial intelligence, machine learning and the Internet of Things.

Organisations that are able to harness the ever-growing volumes of data will thrive in the coming 4th Industrial Revolution.

Want to learn more about big data?

On this topic page you can find many relevant articles and case studies on subjects such as big data and analytics, as well as big data tools like HadoopSparkPython and how they are used in practice.

Bernard Marr has worked with many of the world’s leading businesses and government organisations helping them understand and use data and develop data and analytics strategies. Get in touch if you would like to explore consulting engagements or in-house training programmes on any of these topics.

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Recent Big Data & Analytics Articles

How Nike Is Using Data to Sell Directly to Customers

Nike is successfully transforming from a traditional consumer goods business into a digital direct-to-consumer company.[...]

9 Examples Of Brands That Get Digital Transformation Right | Bernard Marr

9 Examples Of Brands That Get Digital Transformation Right

It’s often said that in order to succeed in today’s business environment, every company has to become a technology company. This is because how well a company is able to adapt to the increasingly[...]

How To Understand Your Customers And Their Needs With The Right Data

Today, data is undoubtedly a leading driver of business success. How well a company is able to leverage insights from the ever-increasing wealth and complexity of available data.[...]

How Any Business Must Use Data To Create Smarter Services For Their Customers

From GPS apps that tell us the nearest place we can buy a pizza to genomic programs sequencing DNA in order to create new medicines and cure disease.[...]

What Is A Data Lakehouse A Super-Simple Explanation For Anyone | Bernard Marr

What Is A Data Lakehouse? A Super-Simple Explanation For Anyone

First, there was a data warehouse – an information storage architecture that allowed structured data to be archived for specific business intelligence purposes and reporting. The concept of[...]

The 10 Tech Trends That Will Transform Our World | Bernard Marr

The 10 Tech Trends That Will Transform Our World

What makes the fourth industrial revolution so different from previous industrial revolutions is the convergence and interaction between multiple technology trends at once. In thi[...]

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