Data is becoming one of today’s most critical business assets. Data is at the heart of many transformative tech innovations including predictive analytics, artificial intelligence, machine learning and the Internet of Things.
Organisations that are able to harness the ever-growing volumes of data will thrive in the coming 4th Industrial Revolution.
Want to learn more about big data?
On this topic page you can find many relevant articles and case studies on subjects such as big data and analytics, as well as big data tools like Hadoop, Spark, Python and how they are used in practice.
Bernard Marr has worked with many of the world’s leading businesses and government organisations helping them understand and use data and develop data and analytics strategies. Get in touch if you would like to explore consulting engagements or in-house training programmes on any of these topics.
Popular Big Data & Analytics Articles
Recent Big Data & Analytics Articles
How Nike Is Using Data to Sell Directly to Customers
Nike is successfully transforming from a traditional consumer goods business into a digital direct-to-consumer company.[...]
9 Examples Of Brands That Get Digital Transformation Right
It’s often said that in order to succeed in today’s business environment, every company has to become a technology company. This is because how well a company is able to adapt to the increasingly[...]
How To Understand Your Customers And Their Needs With The Right Data
Today, data is undoubtedly a leading driver of business success. How well a company is able to leverage insights from the ever-increasing wealth and complexity of available data.[...]
How Any Business Must Use Data To Create Smarter Services For Their Customers
From GPS apps that tell us the nearest place we can buy a pizza to genomic programs sequencing DNA in order to create new medicines and cure disease.[...]
What Is A Data Lakehouse? A Super-Simple Explanation For Anyone
First, there was a data warehouse – an information storage architecture that allowed structured data to be archived for specific business intelligence purposes and reporting. The concept of[...]
The 10 Tech Trends That Will Transform Our World
What makes the fourth industrial revolution so different from previous industrial revolutions is the convergence and interaction between multiple technology trends at once. In thi[...]
Books You Might Like

Data Strategy: How To Profit From A World Of Big Data, Analytics And The Internet Of Things

Big Data In Practice: How 45 Successful Companies Used Big Data To Deliver Extraordinary Results

Big Data Case Study Collection: 7 Amazing Companies That Really Get Big Data

Big Data For Small Business For Dummies
Stay up-to-date
- Get updates straight to your inbox
- Join my 1 million newsletter subscribers
- Never miss any new content
Social Media