Written by

Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’ and ‘Generative AI in Practice’.

Generative AI Book Launch
View My Latest Books

Follow Me

Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

View Latest Book

Follow Me

Direct Product Profitability

2 July 2021

Direct Product Profitability (DPP) measures profitability by product and therefore provides insights into the differing profitability levels of the products or services a company offers.

DPP = unit sales volume x the profit margin of the product

Back to KPI Library
Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

Related Articles

The Crucial Difference Between AI And AGI

Artificial Intelligence (AI) is a transformative force that is reshaping industries from healthcare to finance today.[...]

Examples That Illustrate Why Transparency Is Crucial In AI

AI is rapidly transforming the world of business as it becomes increasingly woven into the fabric of organizations and the day-to-day lives of customers.[...]

The Top ESG Trends Reshaping Business Over The Next Decade

As we approach the year 2035, businesses will have more to contend with than simply maximizing revenues and profits.[...]

Hype Or Reality: Will AI Really Take Over Your Job?

It’s clear to me that AI is going to have a hugely transformative impact on the way we live, work and play.[...]

Will Generative AI Mean The End Of Internet Searching And SEO As We Know It?

Before OpenAI’s Monday event announcing ChatGPT-4o, rumors swirled that the company was preparing to launch an AI-powered search product rivaling Google Search.[...]

Why AI Won’t Take Over The World Anytime Soon

In an era where artificial intelligence features prominently in both our daily lives and our collective imagination, it's common to hear concerns about these systems gaining too much power or even becoming autonomous rulers of our future.[...]

Sign up to Stay in Touch!

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

Sign Up Today

Social Media

0
Followers
0
Followers
0
Followers
0
Subscribers
0
Followers
0
Subscribers
0
Yearly Views
0
Readers

Podcasts

View Podcasts