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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has over 2 million social media followers, 1 million newsletter subscribers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK.

Bernard’s latest book is ‘Business Trends in Practice: The 25+ Trends That Are Redefining Organisations’

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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How AI Wrote Brand New Songs By Amy Winehouse And Kurt Cobain

29 September 2021

Over the Bridge, an organization that supports mental health in the music industry, has created an album of AI-generated “lost tracks” by musicians who passed away at a young age due to mental health or addiction issues.

These tunes aren’t just re-mixed versions of artists’ previous songs – they are brand new tracks created by computers, with the help of some talented audio engineers.

How AI Wrote Brand New Songs By Amy Winehouse And Kurt Cobain | Bernard Marr

Why This Album Was Created

The "27 Club" of artists who passed away at age 27 includes Kurt Cobain, Amy Winehouse, Jimi Hendrix, and Jim Morrison. This new AI-generated album, Lost Tapes of the 27 Club, features four tracks in these artists' musical styles.

The album was created as an homage to the music these artists might have created, had they not died so young.

A survey by Over The Bridge reports that 68% of musicians have experienced depression, and music industry workers are two times more likely than the general population to attempt suicide.

Many music professionals lost their income overnight when the pandemic hit in March 2020, worsening existing mental health struggles in the industry.

The organization’s goal for the album is to shed light on the current mental health crisis among contemporary musicians and encourage music insiders to get the help they need.

How Artificial Intelligence Wrote the New Songs

Using Google’s AI program Magenta, Over the Bridge team members analyzed MIDI files of the chosen artists’ works. The computer translated each artist's melodies, harmonies, and rhythmic choices into synthesized recreations, and then the staff picked the best small snippets of music for each artist.

Once the artificial intelligence algorithm learned the songs’ individual components, an audio engineer put the musical elements together into new songs. They used an artificial neural network to generate lyrics for each song, again trying to match the style of the artist as closely as possible.

After Over the Bridge created the compositions for the four tracks, the team brought in an audio house to arrange the parts and add effects. They also recruited singers, including tribute artists who sound very similar to the original artists. Eric Hogan, for example, has been the lead singer of the band Nevermind: The Ultimate Tribute to Nirvana for several years.

Listen to the New Songs

Listen to “Drowned in the Sun” (in the style of Nirvana):

https://www.youtube.com/watch?v=x5aiUZM8fEc

Listen to “Man, I Know” (in the style of Amy Winehouse):

https://www.youtube.com/watch?v=QM6LbbcCghc

Find out more about the work of Over the Bridge, or learn more about the audio engineering process behind the creation of the Lost Tapes.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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