Written by

Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’ and ‘Generative AI in Practice’.

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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How Will The Metaverse Really Affect Business?

1 June 2023

The metaverse is no longer just a buzzword – it’s the future of business, and the possibilities are limitless. From creating value in virtual economies to transforming the way we work, the metaverse is reshaping the future of commerce, and your business can’t afford to be left behind.

How Will The Metaverse Really Affect Business? | Bernard Marr

As we stand on the precipice of a new digital era, the metaverse is rapidly emerging as a transformative force, redefining how we perceive and interact with the world around us. This interconnected virtual reality is poised to revolutionize not only our social lives but also the very fabric of business and commerce.

If companies are going to thrive in this new world, business leaders must embrace the possibilities the metaverse presents and adapt to the new rules that govern its expanding landscape.

Let’s explore a few of the ways businesses can harness the power of the metaverse so they can seize opportunities to sharpen their competitive edge and propel themselves forward.

Here’s the Starting Point for Businesses

To leverage the potential of metaverse technologies, businesses should first try to understand where their customers are and what kind of experiences they are seeking.

Virtual worlds like Fortnite and Roblox have already become popular among Gen Z customers, who are increasingly spending money on digital goods like skins and accessories. This trend presents a significant opportunity for businesses to create virtual experiences and products that can engage customers and drive sales.

Nike and Gucci are already taking advantage of this trend by creating digital-only products like virtual sneakers and branded skins. Some wine manufacturers also give customers the ability to use augmented reality (AR) to bring bottle labels to life. And in the customer service world, IKEA can show people how to put furniture together using holograms and AR.

Businesses need to think beyond just creating digital replicas of their physical products. The metaverse offers a whole new canvas for companies to explore, where they can create entirely new products and experiences that are tailored to the virtual world. These possibilities could range from virtual real estate to immersive events, concerts, and travel experiences.

To be successful in the metaverse, businesses need to understand the unique characteristics of virtual environments and create experiences that are tailored to them. This means thinking about things like interactivity, socialization, and immersion and finding ways to leverage these qualities to create experiences that are both engaging and profitable.

The metaverse presents a huge opportunity for businesses to create new revenue streams and engage with customers in innovative ways. However, it will require a shift in mindset and a willingness to experiment with new business models and technologies. Companies that are able to do this effectively will be well-positioned to succeed in the digital world of the future.

Offer Support Services and Join the Metaverse Gold Rush

The metaverse is like a new gold rush —- and remember, during the original gold rush in the U.S. in the 1800s, the people who got rich were the ones who sold shovels, wagons, and clothing to the miners.

In the same vein, as the metaverse continues to grow and evolve, there will be a huge demand for support services from companies that can help businesses navigate this new digital landscape. This presents a significant opportunity for organizations that are already operating in this space, as they can leverage their existing expertise to provide services that can help businesses build and manage their virtual environments.

Companies that specialize in building avatars, creating virtual worlds, and developing 3D digital products can offer support services like consulting, design, and development to help businesses create engaging virtual experiences for customers.

One example of a company that has successfully made this transition is Nvidia, which started in the gaming world but has since expanded into providing support services for the business world. They have leveraged their expertise in building virtual gaming worlds to create solutions that can be used in a variety of industries, from automotive to healthcare.

Another example is Autodesk, a 3D design software company that has recognized the potential of the metaverse and is now offering tools and services that can be used to create virtual products and environments. This includes everything from 3D modeling and animation to VR and AR experiences.

For businesses looking to join the metaverse gold rush, partnering with support service providers can be a smart way to get started. These companies can provide the expertise and resources needed to build immersive virtual experiences that engage customers and drive sales.

Use Metaverse Technologies to Transform Operations

The metaverse can also be used to transform business operations across a variety of industries. All business leaders need to look at their operations and consider how they can use Metaverse technologies to streamline and optimize processes.

One of the most promising applications of metaverse technology is the use of digital twins, which are virtual copies of processes, products, or machinery.

In Formula One racing, developers are using digital twins to design and test race cars before they are physically built. This allows for more efficient and cost-effective design processes, as well as the ability to test and refine products in a virtual environment before committing to physical production.

Architects can use digital twins to create simulated models of buildings and test out designs in a realistic virtual environment. They can also collaborate with colleagues from around the world in immersive virtual meetings, tweaking designs and testing out different layouts and lighting conditions.

Other industries can also benefit from the use of digital twins and virtual reality (VR) technologies. In healthcare, surgeons can use VR to test out surgeries so they can practice and refine their techniques before performing them on real patients. In education, VR can transport students to different historical or cultural locations, allowing for more immersive and engaging learning experiences.

Beyond digital twins, the metaverse can also be used to enhance employee experiences. We can make virtual meetings and events more engaging by holding them in spaces in the metaverse. Companies like Zoom and Microsoft Teams are already exploring ways to incorporate holograms and VR capabilities into their platforms.

The Future of Business in the Metaverse

The metaverse represents a new frontier for businesses across a variety of industries, offering huge opportunities to transform their operations and create more immersive and engaging experiences for their customers and employees. By leveraging metaverse technologies strategically, businesses can add more value and stay ahead of the curve in a rapidly evolving digital landscape.

However, to fully take advantage of these opportunities, businesses must look beyond just marketing and customer engagement and rethink their products and operations as a whole. They need to consider how they can use technologies like digital twins and VR to improve processes, enhance employee engagement, and create new products and services that are tailored to the virtual world.

To achieve this, businesses must adopt a strategic approach and think carefully about how they can add value and stay competitive in the long term. They need to assess their skills and organizational culture and develop the expertise needed to thrive in the metaverse economy.

The time is now to embark on this exciting journey and ensure that your business is well-equipped to flourish in the expansive realm of the metaverse.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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