Written by

Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has over 2 million social media followers, 1 million newsletter subscribers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK.

Bernard’s latest book is ‘Business Trends in Practice: The 25+ Trends That Are Redefining Organisations’

View Latest Book

Follow Me

Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

View Latest Book

Follow Me

Is Virtual Reality the Future of Entertainment?

2 August 2021

Almost half of all worldwide investments in virtual reality fall under entertainment. The VR global gaming market alone was valued at $11.5 billion in 2019, and is predicted to grow at an annual rate of 30 percent from 2020 to 2027.

Beyond gaming, virtual reality technology is revolutionizing the entire world of entertainment, including creating more immersive, engaging experiences across sports, performing arts, visitor attractions, and social media.

Is Virtual Reality the Future of Entertainment | Bernard Marr

We are moving closer and closer to a future in which the virtual and real worlds become inseparable, and entertainment plays a key role in that transformation.

So is virtual reality the future of entertainment? There are tons of real-world use cases I could cover in this post, but for now, let’s focus on a few of my favorites. I’ll also make some predictions about the future of VR entertainment.

VR Visitor Experiences

Museums and galleries around the world now offer virtual tours to increase engagement with visitors. These tours, designed to bring art and culture to life, vary in complexity from simple 360-degree walkthroughs to highly immersive experiences.

The National Gallery in London and the Vatican Museum in Rome both have VR tours that let visitors get close to exhibits and learn the history and stories behind them without dealing with travel or crowds.

The Virtual Online Museum of Art (VOMA), which launched in 2020, is the world’s first completely virtual museum. VOMA presents curated exhibitions with art loaned from around the world.

Virtual zoo experiences like Zoo World from Intentio Education Game Studios get users up close and personal with animals as they go on a series of environmental-themed quests around the world.

VR technology can also be integrated into physical visitor attractions like traditional theme parks. Roller coasters, drop towers, and water slides become even more stomach-dropping when users are wearing headsets that enhance the ride experience with elements of VR.

Immersive Sports Experiences

The use of VR in sports will also skyrocket in the future. VR is already being used to improve the viewing experience for fans and create realistic training simulations for athletes, and now innovative developers are working on VR-based esports.

Today, fans can use VR to watch their favorite football game from different positions in the stadium (or even from the middle of the field) and follow their favorite racing cars on the track at Formula E.

HADO, the world’s first physical esport, is essentially dodgeball with added virtual elements. Players can meet up on real-life courts in 60 HADO arenas in 15 countries. Equipped with virtual energy balls and shields, players try to hit the other team with a barrage of energy balls while sustaining as little damage as possible.

The Future of Entertainment

It’s unlikely that virtual reality will entirely replace traditional forms of entertainment in the near future, but XR technology will continue to make entertainment more immersive and engaging. That means we’ll get to experience more VR entertainment, particularly as equipment becomes lighter, better, and more affordable.

Very soon, I predict that anything you currently do for fun – including cheering on your favorite sports team, visiting the Mona Lisa, or playing a game of frisbee with your friends – could be possible in the virtual world as entertainment and VR become more integrated.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

Related Articles

The 7 Most Successful Business Models Of The Digital Era

The first two decades of this century are characterized by digital entrepreneurs upending traditional business models in search of new ways of creating revenue and serving customers.[...]

Unleashing the Power Of AI: 14 More Mind-Blowing Tools Beyond ChatGPT

AI is still the hottest topic in tech due to the massive success of ChatGPT, now thought to have the fastest-growing user base of any application in history.[...]

The Top 4 Examples Of How ChatGPT Can Be Used In Telecom

The telecom industry has experienced a lot of change and challenges in recent years, and with that comes a need for more efficient and effective communication systems.[...]

The Top 5 Education Trends In 2023

The world is changing, which means that the way we study and learn in order to thrive in the world has to change, too.[...]

The 6 Most Important Tech Trend Predictions For 2023

Analysts at Deloitte have unveiled their predictions for what they believe will be the most important tech trends of the next 12 months[...]

How Will ChatGPT Affect Your Job If You Work In Advertising And Marketing?

Recently, there’s been a lot of excitement about ChatGPT – the public preview release of OpenAI’s chatbot powered by the GPT3 language model.[...]

Stay up-to-date

  • Get updates straight to your inbox
  • Join my 1 million newsletter subscribers
  • Never miss any new content

Social Media

0
Followers
0
Followers
0
Followers
0
Subscribers
0
Followers
0
Subscribers
0
Yearly Views
0
Readers

Podcasts

View Podcasts