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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’ and ‘Generative AI in Practice’.

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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The 5 Biggest Cybersecurity Trends Everyone Should Know About

2 July 2021

The vital role that cybersecurity plays in protecting our privacy, rights, freedoms, and everything up to and including our physical safety will be more prominent than ever during 2020. More and more of our vital infrastructure is coming online and vulnerable to digital attacks, data breaches involving the leak of personal information are becoming more frequent and bigger, and there’s an increasing awareness of political interference and state-sanctioned cyberattacks. The importance of cybersecurity is undoubtedly a growing matter of public concern.

We put our faith in technology to solve many of the problems we are facing, both on a global and personal scale. From smartphones and AI personal assistants to space travel, curing cancer, and tackling climate change. But as the world becomes increasingly connected, the opportunities for bad guys to take advantage for profit or political ends inevitably increases. Here’s what will be top of the agenda when it comes to cybersecurity over the coming year:

1. Artificial intelligence (AI) will play an increasing role in both cyber-attack and defence

AI is the new arms race, but unlike earlier arms races, anyone can get involved – there’s no need for the sort of resources that were previously only available to governments.

This means that while AI is undoubtedly being researched and developed as a means of crippling an enemy state’s civil and defence infrastructure during war, it’s also easily deployable by criminal gangs and terrorist organisations.

So rather than between nations, today’s race is between hackers, crackers, phishers and data thieves, and the experts in cybersecurity whose job it is to tackle those threats before they cause us harm. Just as AI can “learn” to spot patterns of coincidence or behaviour that can signal an attempted attack, it can learn to adapt in order to disguise the same behaviour and trick its way past our defences.

This parallel development of offensive and defensive capabilities will become an increasingly present theme as AI systems become more complex and, importantly, more available and simpler to deploy. Everything from spam email attempts to trick us into revealing our credit card details to denial-of-service attacks designed to disable critical infrastructure will grow in frequency and sophistication. On the other hand, the tech available to help us avoid falling victim, such as deep learning security algorithms, automation of systems that are vulnerable to human error, and biometric identity protection, are getting better too.

2. Political and economic divisions between east and west lead to increased security threats

As it appears to most people, the internet and the online world is an international entity – relatively free of borders or restriction on the free movement of information and ideas. It’s been built that way because its architects understand the importance of international cooperation when it comes to accessing talent and resources. But that’s really all just an illusion. The corporations, networks, and associations which provide the infrastructure behind the scenes are legal entities obliged to comply with national laws and regulations.

With no end in sight to the “trade war” between the world’s superpowers, talk of fracturing among international organisations like the UN or EU, and an ongoing tech-driven arms race among nations that are economic competitors, that illusory veneer is being stretched thinner and thinner. And that could have very scary consequences.

Just a few weeks ago, Russia announced that it had tested an ‘unplugged’ internet, basically a country-wide alternative to the global internet, which could give their Government control over what citizens can access on the web. Countries like Iran and China are already censoring content and block access to external information.

In 2019, we also saw the US government effectively embargoing partnerships between US tech firms and the Chinese mobile giant Huawei, due to fears over the close links between Huawei and the Chinese state. If more barriers like these go up, it could easily have the effect of preventing international cooperation on both the technological and regulatory challenges of cybersecurity, and that’s only likely to benefit the bad guys.

3. Political interference increasingly common and increasingly sophisticated

Targeted disinformation campaigns aimed at swaying public opinion have almost become an accepted feature of democracy today. With a US presidential election coming up in 2020, it seems certain that they will make headlines once again.

So far, cybercrime targeting elections has taken two forms. The first involves the spreading of “fake news” and false narratives – usually designed to slur a candidate – via social media. The second is direct attacks against candidates’ or digital electoral infrastructure.

Countering the false narratives means building systems, either automated or manual, that can sift out lies, propaganda, and bad-faith by analysing both content and metadata – where the information originates from, and who is likely to have created it. Facebook and Google have both invested in technology designed to determine whether or not political messaging fits patterns that suggest it could be part of a targeted “fake news” campaigns. This is because of the overwhelming evidence that these tactics are being increasingly adopted by state actors with the aim of causing political unrest. The Chinese government has been suspected of attempting to push a pro-China narrative around elections in Taiwan and civil protests in Hong Kong using fake social media accounts, and candidates’ private emails were hacked and released in both the 2016 US elections and the 2017 French elections.

Both forms of digital electoral interference are likely to become a growing problem over the next 12 months, partly due to the fact that they have proven to be highly effective up until now. Consequently, we can expect more investment in technology designed to counter them, as well as efforts to raise public awareness of the issue.

4. The cybersecurity skills gap continues to grow

During 2020, research suggests the number of unfilled cybersecurity jobs will increase from just 1 million in 2014 to 3.5 million. This deficit of skills is likely to become a growing matter of public concern during the early part of this new decade.

The threats we face in cyberspace today, from thieves attempting to clone identities to carry out fraud, to political disinformation campaigns designed to alter the course of democracies, will only become more intense unless there are sufficient people with the skills to counter them coming through the pipeline. Without investing in training existing staff on how to prevent or mitigate cyberattacks in their field, as well as hiring experts with the skills to spot new threats on the horizon, industry stands to lose hundreds of millions of dollars. The current average cost incurred by a company in the US that suffers a data breach stands at $8.19 million. Amongst organisations that have implemented fully automated cybersecurity defences, that cost drops to $2.6 million. Of course, implementing these mature defences requires access to a skilled, experienced cybersecurity workforce – something that is likely to increasingly become a challenge in coming years.

5. Vehicle hacking and data theft increases

Even before we get into the subject of self-driving cars, vehicles today are basically moving data factories. Modern cars are fitted with an array of GPS devices, sensors, and in-car communication and entertainment platforms that make them an increasingly profitable target for hackers and data thieves.

Criminals have learned to piggyback into private networks through connected home appliances and smart devices, thanks to the lack of security standards among the thousands of device manufacturers and service providers. Likewise, the automobile is likely to increasingly become the backdoor of choice in the coming years thanks to the growing amount of data they collect and store about our day-to-day lives. Attackers will have the choice of targeting either the vehicles themselves, perhaps using them to access email accounts and then personal information, or the cloud services where our data is routinely sent for storage and analysis. Large scale harvesting and resale of this data on the black market is highly lucrative for cybercriminals.

Another very real danger is that malicious actors could learn to compromise the digital controls and safety features of modern vehicles. The idea of hijacking autonomous cars and taking over their controls may seem far-fetched right now, but it’s a threat that’s being taken seriously by the automotive industry as well as lawmakers. During 2020, we’re likely to see more debate over this aspect of the safety of self-driving vehicles, as the regulatory framework that will allow them to operate on our roads continues to take shape.

For more on this topic, have a look at my conversation with cybersecurity expert Professor Kevin Curran, in which we discuss the biggest cybersecurity challenges and how to tackle them:

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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