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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’ and ‘Generative AI in Practice’.

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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The Simple ChatGPT Trick That Will Transform Your Business AI Interactions

25 November 2024

I believe ChatGPT and other generative AI tools can help pretty much any business. With a low-cost subscription or even simply using free tools, advanced AI assistance that would have seemed the stuff of science fiction just a few short years ago is within reach of anyone.

Without specific information, though, the advice and output that these genAI tools give can be very formulaic and mundane.

Simply ask it to “write me a blog on subject X” or “create a business plan for my Y business” and you’ll see what I mean.

The problem is that by default, it doesn’t know enough about you or your business and its specific challenges to create anything very useful

Luckily, there’s a way to ensure it has the information it needs to give you very specialized, specific advice that’s relevant to your opportunities and challenges. Get it to ask you what it needs to know.

With that in mind, here are a few prompts that can be used to get AI to help you with everyday business tasks, but in a way that’s customized and personal to you. Of course, you can use these as they are or personalize them further to make them even more relevant to your own situation and challenges.

Either way, they all make good jumping-in points for anyone wanting to start putting AI to work for them in a personalized way:

The Simple ChatGPT Trick That Will Transform Your Business AI Interactions | Bernard Marr

Review Compliance Regulations Around A Project

I need you to help me create a list of all my compliance and regulatory obligations around a project I am planning. Please ask me questions, one at a time, to get all of the information you need to know. Then create a step-by-step, prioritized list of actions I need to take in order to ensure I am fully compliant.

Understand Cybersecurity Requirements

I need your help understanding all of the steps I need to take in order to ensure my business is protected against cybersecurity threats. Please ask me questions about my business, one at a time, to get all of the information you need. When you are ready, please create a step-by-step strategy for implementing cybersecurity measures in a way that’s specifically relevant to my business.

Create A Social Media Marketing Campaign

Please help me create five social media posts optimized to generate maximum engagement. First, ask any questions, one at a time, you need in order to understand my business, our products and services, and our branding and messaging. It’s important you understand who our customers are and our brand’s voice, tone and style. When you have enough information, please draft the posts.

Create A Website FAQ Page

I need you to help me create a FAQ page for my company website. Please ask me questions, one at a time, to get the information you need to understand my business and customers. Then, ask me for details on any specific questions that I frequently encounter. When you have enough information, please generate a list of questions and answers in an FAQ format suitable for use on our company website.

Write A Business Plan For Use In Applying For Loans And Financing

Please help me write a business plan designed to maximize my chances of success when applying to banks or investors for loans or funding. Format the plan in a way that you think is best in order to optimally present the information clearly and concisely. Ask me questions, one at a time, to get all of the information you need to generate the plan. When you have all the information needed, go ahead and draft the plan.

Create A Customized Blog Post Relevant To Your Audience

Please help me create a blog post introducing my products or services to my online audience. Ask me questions about myself, my business, products/services, my customer base, and what I hope to achieve with the blog post in order to get all of the information you need to create a post that is informative, engaging, and optimized to achieve my aims.

Creating Your Own Personalized Prompts

As you can probably see, by following this formula, it’s possible to get ChatGPT (or whatever chatbot you prefer) to create personalized help, advice, and plans for just about any business task.

Asking it what information it needs means you can guarantee that you’ll always get more useful responses than simply expecting it to rely on whatever it already knows.

Mastering this technique will take you a step closer to leveraging the full potential of generative AI when it comes to assisting with everyday business tasks, helping you save time, money and effort.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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