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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’, ‘Generative AI in Practice’ and ‘AI Strategy‘.
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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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Untangling The Enterprise: AI-Powered Integration In A Multi-Cloud World

14 January 2025

Imagine trying to conduct a symphony where every musician is playing in a different room, using different sheet music, and following different conductors. This is the reality many enterprises face today as they juggle thousands of applications across multiple clouds and data centers. The result? A cacophony of disconnected systems that’s holding back innovation and slowing down their ability to compete in an AI-driven world.

The Hidden Crisis In Enterprise Technology

The scale of this challenge is staggering. According to IDC, we’re heading toward one billion new applications by 2028. “This just underscores the growing complexity and capability of application ecosystems,” explains Subhash Ramachandran, Program Director of webMethods Product Management at IBM. “Organizations have tried to solve this problem tactically. They have tried to build point-to-point integrations, point-in-time integrations. And what has happened is over time, these brittle connections have actually created more complexity, inefficiency, resulting in silos of integration.”

Untangling The Enterprise: AI-Powered Integration In A Multi-Cloud World | Bernard Marr

The Real Business Impact

The consequences of this integration chaos are far-reaching. "This lack of visibility into customer data can lead to declining customer satisfaction," Ramachandran notes. "In fact, I read a recent survey that mentioned that 89 percent of companies will compete primarily in customer experience. So, missing this key element is a surefire way to lose customers."

This challenge is further complicated by the shortage of skilled technical workers. Many organizations find themselves caught in a vicious cycle where IT teams are overwhelmed, leading to the rise of "shadow IT" - where frustrated business units create their own unauthorized solutions, further adding to the complexity.

From Plumbing To Profit Center: The Evolution Of Integration

One of the most fascinating aspects of this story is how integration has transformed from being seen as mere "plumbing" to becoming a strategic business driver. "Integration was used mostly in the back office," Ramachandran explains. "Just like pipes in our houses, right? Who cares about the pipe behind the walls in your house? You never do till you get a leak."

But digital transformation has changed everything. Take Carnival Cruise Line, for example. They faced unique challenges managing data between ships at sea and shoreside systems across multiple clouds. Using IBM webMethods, they implemented a combination of event-driven and API-led integrations to create seamless experiences for their customers, even with spotty satellite internet connections.

The AI Factor: Both Challenge And Solution

Artificial intelligence is playing a dual role in this landscape. While it's accelerating the creation of new applications and complexity, it's also providing solutions. "We have now successfully applied different elements of AI to the integration development process," says Ramachandran. This includes everything from generating business logic and error handling to creating test cases and identifying anomalies across billions of transactions.

The Path Forward: Integration As A Strategic Advantage

The solution to this complexity isn't just about having better technology - it's about taking a strategic approach to integration. IBM's hybrid iPaaS (Integration Platform as a Service) focuses on three key benefits: agility, productivity, and governance. This allows organizations to adapt quickly while maintaining control and security.

Shaping Tomorrow's Enterprise

Looking ahead, integration is evolving from being a technical necessity to enabling what Ramachandran calls "composable business architecture." "Just like you have these Lego blocks and you can build whatever your imagination serves up using these blocks, similarly, we have key building blocks that integration has allowed us to build, and these are APIs and events and microservices," he explains.

For business leaders, the message is clear: in an AI-driven world, the ability to seamlessly connect and orchestrate your enterprise's digital capabilities isn't just an IT issue - it's a strategic imperative that could determine your company's ability to innovate and compete in the years ahead.

Learn more at https://www.ibm.com/ipaas

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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