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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’ and ‘Generative AI in Practice’.

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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What HR Functions Can Companies Automate With AI?

3 January 2024

HR teams have moved beyond administrative and personnel-focused duties and are now leveraging data, analytics and artificial intelligence to create sweeping changes in the way companies manage people. Automation is a key driver of these changes.

What HR Functions Can Companies Automate With AI? | Bernard Marr

As I outline in my newly published book Data-Driven HR: How to Use AI, Analytics and Data to Drive Performance (2nd edition), this shift is not just about streamlining operations and enhancing efficiency. It's about adding strategic value to organizations by freeing HR professionals from routine tasks so they can focus on more complex and creative responsibilities.

Let’s take a look at some of the ways HR is using the latest automation technologies to elevate efficiency, enhance employee engagement, and drive data-driven decision-making.

6 Key Ways Companies Are Automating HR for Tomorrow's Workplace

1. Recruitment processes

The recruitment process is one of the most critical yet challenging aspects of HR. With recruitment process automation, organizations are now able to streamline and enhance their hiring process, from automating job postings to facilitating the initial screening of applications and even scheduling interviews. Automating parts of the recruitment processes can improve efficiency and also address unconscious bias, a deep-seated issue in recruitment.

Johnson & Johnson used Textio, an AI-automated writing tool, to evaluate its job postings for unconscious bias. The AI-powered software revealed that much of the language used in the company's job descriptions leaned toward masculine terminology.

By making strategic, AI-guided changes to their job postings, Johnson & Johnson experienced a significant improvement in gender diversity among applicants, with a 9 percent increase in female applicants. This example demonstrates how automation, paired with advanced AI, can drive operational efficiency while promoting greater diversity and inclusivity in the workplace.

2. Employee onboarding

The traditional onboarding process, often characterized by piles of paperwork and long checklists, can be overwhelming for both HR professionals and new employees.

With automation, companies can simplify and standardize the onboarding process to provide a more streamlined and less stressful experience. Automated systems can manage tasks like generating checklists, scheduling onboarding activities, and handling digital document management. This type of automation can free up HR professionals to focus on the more personal aspects of onboarding, including providing a consistently warm welcome for all new hires.

3. Benefits Administration

Managing employee benefits is a crucial yet complex task that includes things like enrollment, tracking, and adjustments. A manual approach can lead to errors and inefficiencies that negatively affect HR operations and the employee experience. Automating benefits administration can simplify these processes significantly.

Automated systems can manage various elements of benefits administration with minimal human intervention, ensuring accuracy and timeliness. Whether it's facilitating open enrollment, tracking individual employee benefits, or making necessary adjustments due to life changes, automation helps to alleviate the manual workload for HR teams and offers employees a smoother, more reliable experience with their benefits.

4. Payroll processing

Payroll processing is a fundamental HR function that demands a high level of accuracy and efficiency. Unfortunately, it is also a task fraught with potential for human error when done manually. This can lead to problems like incorrect salary computations and delayed payments. The introduction of automation into payroll processing can reduce or eliminate these issues.

Automated payroll systems can seamlessly handle various complex tasks like calculating salaries, deductions, and taxes while ensuring compliance with changing regulations. The result is a significant reduction in errors, a more streamlined payroll process, and a better employee experience.

5. Time and attendance tracking

Without automation, time and attendance tracking can consume a significant amount of administrative time and effort. By implementing automated tracking systems, companies can monitor employee hours, vacation time, and leaves of absence with high precision and minimal human intervention.

These systems simplify the collection and processing of this data, as well as enhance accuracy and eliminate the errors that come with manual entry. The result is improved operational efficiency, more reliable data for decision-making, and increased transparency for employees about their work hours and leave balances.

6. Compliance management

Compliance management is a fundamental element of HR that involves enforcing company policies and adhering to various laws and regulations. It's a complex and often demanding task due to the sheer volume of constantly shifting regulations that vary across different locations.

Through the use of automation, HR teams can now maintain a higher level of consistency and accuracy in their compliance efforts. Automated systems can track regulatory changes in real-time, update policies accordingly, and ensure employees are informed promptly. This reduces the manual burden of compliance monitoring and implementation and significantly decreases the risk of inadvertent non-compliance. Automating this process helps companies avoid potential legal pitfalls and maintain their reputation.

HR Reimagined Through Automation

The future of HR lies in harnessing the power of automation. As these examples illustrate, automation's impact reaches far and wide, driving operational efficiency and creating a more engaged and satisfied workforce. With the power of data, analytics, and AI, HR can transition from a traditional administrative function to a strategic partner that drives organizational success.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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