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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’ and ‘Generative AI in Practice’.

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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Will Generative AI Help Us Solve The Climate Crisis (Or Will It Make It Worse)?

5 February 2024

You might be surprised to learn that AI is already proving to be a powerful weapon in the fight against climate change. The UN, for example, has incorporated AI into its UNOSAT satellite imagery center – using algorithms to analyze images of flooded areas and assess where disaster response teams are needed.

Will Generative AI Help Us Solve The Climate Crisis (Or Will It Make It Worse)? | Bernard Marr

AI can also help to preempt future disasters and help vulnerable communities anticipate what may be coming their way. Indeed, the UN works with vulnerable communities in Burundi, Chad, and Sudan – using AI to analyze past environmental change in displacement hotspots and build future projections.

But isn’t AI, with its heavy energy usage, adding to the climate problem, you ask? Well, yes, that’s also true. (I never said there was a simple answer to the title question!) One of the biggest concerns is that with the rise of generative AI tools like ChatGPT, the energy cost of AI is only going to increase.

In this article, we’ll explore the estimated energy cost of generative AI. Plus, we’ll look at how the new technology may actually help us solve or mitigate the climate crisis.

ChatGPT (And Friends) Are Energy Guzzlers

Back in 2019, researchers at the University of Massachusetts Amherst decided to look into the carbon footprint of large AI models – of the sort that power today’s tools like ChatGPT. They found that training a single AI model can emit five times the lifetime emissions of the average American car (including the manufacture of the car).

That in itself isn’t ideal. It's not a disastrous number, but it’s not ideal. However, things have moved on drastically since then. At the time of the study, OpenAI’s GPT large language model was GPT-2. Nowadays, we’re up to GPT-4 – meaning the large language model has grown a whole lot, well, larger and more advanced. GPT-2 was trained on 1.5 billion parameters (the number of variables fed into the model), but GPT-4 reportedly has a whopping 1.8 trillion parameters. That’s an enormous leap. Naturally, creating such a vastly bigger model uses more energy than the 2019 study found.

And, let’s not forget, that’s just the energy needed to train the AI. There’s also the energy associated with people actually using these tools. Asking ChatGPT a question uses more energy than a standard internet search, and this, across the approximately 180 million users that ChatGPT has amassed so far, really adds up. Working out the energy cost of these conversations is tricky, but some estimates suggest that ChatGPT searches could use as much power as 33,000 American households each day. Each day. That’s a staggering estimate. Each conversation with ChatGPT also consumes roughly 50cl of water (a small bottle).

If tools like ChatGPT, Google Bard and Microsoft’s Bing AI chatbot continue to amass users, future numbers will undoubtedly be even more alarming.

So Generative AI Is Going To Worsen The Climate Crisis, Right?

Well, it’s not quite that simple. Because, while generative AI tools are well on their way to being major sources of carbon emissions, they can also help us find the solutions needed to solve our biggest climate problems.

There are multiple ways generative AI can boost efforts to tackle climate change. It can be used to better forecast and manage energy demand, for example. It can be used to generate more accurate forecasts about future energy production, allowing providers to allocate resources more effectively. It can be used to design better renewable systems – systems that are more efficient and scalable. And it can be used to design better carbon capture and storage solutions – where emissions from factories and other industrial processes are captured and stored in the ground instead of being released into the atmosphere.

Of course, this doesn’t offset the enormous energy cost associated with generative AI (and AI in general). We absolutely need AI companies to commit to reducing their carbon footprints and invest in sustainable AI. But we can’t look at the climate cost of AI without also recognizing its potential benefits.

The bottom line is that the climate crisis is one of the most pressing problems that humanity has ever faced. And generative AI is one of the most powerful technologies we’ve ever had access to. Bring the two together, and we can hopefully arrive at some innovative solutions and, ultimately, aid the fight against climate change.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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