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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’ and ‘Generative AI in Practice’.

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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10 Questions Every Leader Needs To Ask About AI

24 August 2023

In a world rapidly being shaped by technology, none have created as profound an impact as Artificial Intelligence (AI). AI isn’t just a buzzword; it’s the digital driving force steering companies into the future. As a leader, understanding and leveraging this game-changer is non-negotiable. Here are ten pivotal questions every visionary should be asking:

10 Questions Every Leader Needs To Ask About AI | Bernard Marr
  1. Value Proposition: Where does AI fit? Automation might be the first thing that springs to mind, but AI's magic lies beyond just that. From uncovering hidden business insights to creating bespoke customer experiences, where do you envision AI creating the most value for your organization?
  1. Data - Your AI Fuel: The efficacy of AI depends on the quality and relevance of the data it feeds on. Are you sitting on a goldmine of data? And if so, how are you refining it for optimal AI application?
  1. Data Ethics: How are you keeping it fair and safe? AI, in its sheer capability, can inadvertently magnify biases or breach data privacy. It's pivotal to question how you'll guard against these pitfalls, ensuring your AI models are ethical and safeguard user privacy.
  1. Talent: Do you have the right minds on board? AI's implementation might necessitate new hires, or it could mean upskilling your present team. Are you equipped to cultivate or acquire the necessary talent?
  1. Employee Transformation: AI doesn't just change systems; it alters job roles. As the orchestrator of your company's symphony, how will you ensure the smooth transition of roles and responsibilities in an AI-driven environment?
  1. Implementation Pathway: Would a tailored in-house solution suit you best? Or perhaps a collaborative external partnership? Or is an off-the-shelf software more your speed? Choosing the right method of AI deployment is crucial.
  1. Defining Success: Beyond the buzz and hype, it's vital to set tangible metrics. How will you gauge your AI's effectiveness and ROI?
  1. Transparency: Is your AI a black box? Stakeholders, be it your customers or employees, will demand clarity on how AI-driven decisions are made. Are you prepared to provide this transparency?
  1. Regulatory Acumen: As AI propels forward, so does the web of regulations surrounding it. Keeping abreast of these, how will you ensure continual compliance?
  1. Fostering an AI-ready Culture: A truly AI-optimized organization thrives on a culture of continuous learning, innovation, and resilience in the face of failure. How will you instill and nurture these values?

AI's potential is vast, yet its integration requires careful consideration. As leaders, it's imperative to approach AI not as a panacea but as a transformative tool. Proactively seeking answers to these questions ensures not only that AI serves your organization but that it does so responsibly and to its maximum potential.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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