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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’ and ‘Generative AI in Practice’.

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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5+ Generative AI Writing Tools Everyone Should Know About

18 March 2024

One of the most popular use cases for generative AI is writing. This is thanks to the ability of tools like ChatGPT and Gemini to create any kind of text, from poetry and fiction to technical documents.

Their ability to understand context and mimic any human writing style in order to create comprehensive content on any subject is probably their most impressive ability right now.

It’s worth remembering, however, that these large language model (LLM) tools are, for the most part, limited to constructing text based on their training data. This means it isn’t necessarily great at communicating new ideas or writing in a way that will grip the attention of a human audience.

But when it comes to brainstorming, drafting, structuring, researching and fact-checking, it can be a powerful tool that can save time and effort for anyone who needs to create written content.

It can also speed up all manner of routine, day-to-day writing, such as drafting emails or creating product descriptions for e-commerce businesses.

5+ Generative AI Writing Tools Everyone Should Know About | Bernard Marr

Five Of My Favorite Generative AI Writing Tools

The most well-known generative AI tools are all capable of creating written text. But here, I'm focusing on those that specifically provide features and functions designed to assist with writing. These are some of the most useful and interesting players on the field right now:


Jasper was one of the first specialist generative AI writing tools, positioning itself as a solution for marketers needing to create copy in a hurry. It provides templates that speed up the process of generating blogs, social media posts or product listings.

This gives it an advantage over more general-purpose genAI tools that often start you off on a blank page and require careful prompting if you want them to follow a process to create multiple pieces of writing. It also adapts to its user's style and voice over time.

Another advantage over general-purpose tools (like ChatGPT) is that Jasper doesn't rely on any one language model. While its output is powered by OpenAI’s models, including GPT-4, it is also reported to use models created by Google, Anthropic and more. Jasper isn’t the cheapest option on the market, but it stands out by providing a tailored set of solutions for marketing-focused writers.


One thing that sets Sudowrite apart is that it is tailored specifically for fiction writers. So, if you’re looking for an AI that might help you write the next Game Of Thrones, it could be the right choice for you!

Sudowrite is built around tools that can help fiction authors, such as brainstorming aids, restructuring sentences to make them more readable or exciting, and providing detailed feedback on their own writing. It is designed to understand concepts such as audiences and genres, as well as what makes a piece of writing engaging for an audience to read. Not sure where your story’s going? Simply hit the Write button and have it continue the tale, giving you options to choose from and mimicking your own tone and voice!


Anyword is focused on what it calls "performance content," content designed to sell, generate clicks or encourage audiences to take some other form of action.

It includes a “predicted performance” stat that attempts to forecast how well your piece of content will go down with your audience. The aim is to automate the data analytics that marketers use when creating and publishing content at the point of writing in order to encourage greater engagement.

Unlike some of the other options here, this is marketed firmly as a business solution and isn't the best choice for hobby writers or those starting a small business marketing strategy from scratch. It’s accessed via an API rather than a friendly chatbot web interface.

But for established companies who have plenty of data and an established content pipeline that want to start leveraging AI-driven analytics, it’s a good option.

Canva Magic Write

Okay, so this one isn't a standalone writing tool. It’s the writing element of the versatile cloud-based design platform Canva that has recently added a ton of AI functionality under the heading Magic.

As you might expect, this one is mostly geared toward writing as an element of design rather than creating plain, long-form text. This means it's optimized for creating marketing emails, social media ads and advertising copy. I particularly like the way it lets you adjust the tone of your text. This is stuff that you’d need to dive into prompt engineering in order to do if you’re relying on something like ChatGPT or Gemini to write marketing copy. One of the differences when using a specialized platform is that this kind of use case-specific function is built into the user interface, so it's always at your fingertips.


Grammarly has been around for a long time and has always been marketed as an AI typing assistant. But a major overhaul last year saw the introduction of Grammarly GO, its generative AI-augmented service. Currently still in beta but available to most users, GO uses large language algorithms to provide content suggestions and synonyms and to suggest better ways of saying what you want to say.

It isn’t a standalone tool that will churn out long-form content on its own, but rather a plugin that can be integrated into software from word processors to web browsers – anywhere you might want to write text. It also scores your text for readability, detects plagiarism and gives automated guidance on word choice and sentence structure. It may not get mentioned in so many news reports as newer players like ChatGPT or Google Gemini, but as an all-around writing assistant for the sort of writing that most people do every day, it's hard to beat.

Other Great Generative AI Writing Tools

There are many other apps, tools and platforms that also specialize in writing, so here’s a quick overview of the rest!

AI Writer

Writes content like blog posts while citing its sources to help overcome issues of AI hallucination.


Chibi aims to give users deeper control over the AI writing process, creating personalized workflows rather than relying on templates.

Content At Scale

Geared for creating human-like written content for marketing purposes.


Content creation tool aimed at businesses and enterprises, with built-in templates for common jobs.


AI copywriting tool that specializes in website copy, blogs and social media posts for businesses or hobbyists.


Copysmith’s Describely tool is a very useful application optimized for using AI to write product descriptions for e-commerce.


This one provides feedback on grammar and clarity of your writing, and also optimizes copy for SEO purposes.


A collaborative writing assistant focused on simplifying content production with tools for brainstorming as well as templates.


Designed to help writers create clear, concise and to-the-point writing in an active voice, much like Hemmingway himself.


Writing assistant with a comprehensive toolbox of AI features to help tackle a variety of writing tasks.


Auto-generate SEO-optimized content to improve ranking in search engines.


An AI co-pilot for writers offering AI feedback on your work and tools for finding the right words or expressions or generating ideas.


Create more long-form content that differentiates by promising zero hallucinations.


Designed to help would-be novelists get their ideas out of their heads and onto the page.


Another extension-based assistant that plugs into your favorite software and offers in-line automated assistance as you work.


A writing mentor for professionals, offering in-depth analysis of style and readability with the aim of creating elegant prose.


Quillbot bills itself as a paraphraser tool to help writers find a better way of phrasing something.


Generates blogs, emails, social media posts, SEO headlines and ads.


Automates the creation of documentation, step-by-step and how-to guides.


This one focuses on streamlining and automating SEO-related tasks, cutting down the need for manual keyword research.


Provides feedback on grammar, style and clarity in order to improve the user’s writing.


Textio is an AI writing assistant specifically designed for HR writing, automating the process of creating performance feedback and assessments.


Generative writing assistant aimed at professionals.


This one uses an open-source LLM that has only been trained on freely distributable writing data in order to avoid copyright infringement issues.


Geared towards creating SEO content and traffic-boosting copy.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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