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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has over 2 million social media followers, 1 million newsletter subscribers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK.

Bernard’s latest book is ‘Business Trends in Practice: The 25+ Trends That Are Redefining Organisations’

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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7 Important Problems & Disadvantages Of The Metaverse

11 April 2022

Everyone is raving about all the potential benefits of the metaverse – but there is a darker side, too. Here are seven potential downsides to the metaverse.

7 Important Problems & Disadvantages Of The Metaverse | Bernard Marr

The promises and possibilities of the metaverse are enormous – and many companies are developing apps, products, and services to help develop the metaverse and to serve its users in a more immersive digital world.

But there is a darker side to the metaverse, so we need to look at some of the challenges this incredible technology will bring.

Here are the seven biggest challenges of the metaverse that I see right now.

1. Privacy Issues

The metaverse is the next version of the internet, and we use technology like augmented and virtual reality to immerse ourselves in the digital world. With all this digitization comes privacy challenges.

We already have privacy concerns when we browse the web. The technology that is already tracking our behavior online will also exist in the metaverse, and the tracking is likely to become even more invasive and intense.

For example, VR-headsets will include eye-tracking technology, so marketers and advertisers could potentially see from our headset data where exactly we are looking in our immersive experience, and for how long. This is a marketer’s dream, of course, but is a major concern to anyone who is concerned about their privacy.

Companies will also be able to monitor our physical reactions as we link to wearable and haptic devices that measure our emotions and physical reactions. Enormous amounts of data could be collected and used by companies for marketing or other purposes.

2. Protecting Our Kids

As parents, it’s already difficult to track what our kids are doing online, and that challenge will continue with the metaverse. Understanding what our kids are doing in the metaverse will be even more challenging, because we can’t see the world they’re looking at in their VR headset, and there is no process in place for monitoring their screens using tablets or phones.

3. Health Concerns

VR “hangovers” are a known phenomenon, and people can also experience post-VR sadness. When we have experienced an amazingly immersive world and have to come back into the real world, it can make us depressed and sad – and the more incredible our immersive experiences become, the more people will struggle with this.

Internet or gaming addictions are already a big problem for kids and adults, and getting hooked on spending all our time in the metaverse could be an even greater problem in the future.

4. Access Inequality

In order to use augmented reality, we need the latest smartphone and handset technology, and VR experiences require high-tech, expensive headsets as well as strong and reliable connectivity.

How can we make sure that everyone in the world has equal access to the metaverse, and not just the people who have the most money and live in advanced countries? We will need to come up with plans to increase access to the metaverse as these immersive experiences become more and more important.

5. Metaverse Laws

Can a virtual act be a crime? The metaverse will bring regulatory challenges and will introduce new gray areas in many laws.

For example, if you are in virtual reality and you are wearing a haptic suit, and someone in the virtual world touches you without your permission, how is this different from an assault in the real world? We will need to face these regulatory challenges as technology advances and thorny legal issues emerge.

6. Desensitization

Many people will be playing violent games in VR, where you can touch and feel what you’re doing. These immersive experiences will feel very real and could lead to people becoming desensitized to their behaviors. In a game, if you are shooting a gun at someone or strangling that person, I believe there is a real risk that people will become more likely to replicate that behavior in the real world due to VR desensitization.

7. Identity Hacking

In the virtual world, we will be using avatars – and it will be possible for people to hack our avatars and steal our online identities. If this happens, the hacker could pretend to be you and could wreak havoc in your virtual and real worlds.

We must focus on security in the metaverse and find ways to verify identities and avoid deepfakes, to reduce VR-related cybercrime.

Clearly, there are a lot of potential problems with the metaverse, and many issues that we need to think through (and potentially regulate) as this technology evolves.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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