Written by

Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has over 2 million social media followers, 1 million newsletter subscribers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK.

Balanced Scorecard: How Many Companies Use This Tool?

2 July 2021

How many companies use the Balanced Scorecard?

About half of major companies in the US, Europe and Asia are using Balanced Scorecard Approaches. The exact figures vary slightly but the Gartner Group suggests that over 50% of large US firms had adopted the BSC by the end of 2000. A study by Bain & Co finds that about 44% of organisations in North America use the Balanced Scorecard and a study in Germany, Switzerland, and Austria finds that 26% of firms use Balanced Scorecards. The widest use of the Balanced Scorecard approach can be found in the US, the UK, Northern Europe and Japan.

How exact are these Balanced Scorecard Usage numbers?

There is a slight problem with all these balanced scorecard usage numbers. The problem is that the term ‘Balanced Scorecard’ has become a synonym for almost any system of performance measurement and management. The fact that the BSC concept has changed from a measurement framework to a strategic management approach with Strategy Maps makes it difficult to get realistic figures.

Taking the Balanced Scorecard as a synonym for any selection of performance indicators would therefore make it easy to ague that most if not all companies use a scorecard since there will be not many companies that don’t measure and report anything.

The most comprehensive study to date, which was conduced by Bernard Marr (see the resources section of this website for the full report) finds that about a third of large companies use the BSC but only about a fifth of all companies use the latest version including Strategy Maps.

Rackspace Solve Conference 2021 | Bernard Marr

Related Articles

What Skills Are The Most Needed Right Now | Bernard Marr

What Skills Are The Most Needed Right Now?

The annual Coursera Global Skills Report helps leaders and [...]

7 Benefits of a Balanced Scorecard

Research has shown that organisations that use a Balanced Scorecard […]

The 3 Biggest Mistakes Companies Make When Mapping Their Strategy

One of the most powerful management tool available today is […]

Balanced Scorecard Software Explained

Balanced scorecard software offers a new way of looking at […]

Performance management- the measurement trap (part 2)

Performance Management: only measuring what is easy to measure Also, […]

Performance management – the measurement trap (part 1)

The Measurement Trap in Strategic Performance Management Performance measures are […]

Stay up-to-date

  • Get updates straight to your inbox
  • Join my 1 million newsletter subscribers
  • Never miss any new content

Social Media



View Podcasts