Balanced Scorecard: How Many Companies Use This Tool?
2 July 2021
How many companies use the Balanced Scorecard?
About half of major companies in the US, Europe and Asia are using Balanced Scorecard Approaches. The exact figures vary slightly but the Gartner Group suggests that over 50% of large US firms had adopted the BSC by the end of 2000. A study by Bain & Co finds that about 44% of organisations in North America use the Balanced Scorecard and a study in Germany, Switzerland, and Austria finds that 26% of firms use Balanced Scorecards. The widest use of the Balanced Scorecard approach can be found in the US, the UK, Northern Europe and Japan.
How exact are these Balanced Scorecard Usage numbers?
There is a slight problem with all these balanced scorecard usage numbers. The problem is that the term ‘Balanced Scorecard’ has become a synonym for almost any system of performance measurement and management. The fact that the BSC concept has changed from a measurement framework to a strategic management approach with Strategy Maps makes it difficult to get realistic figures.
Taking the Balanced Scorecard as a synonym for any selection of performance indicators would therefore make it easy to ague that most if not all companies use a scorecard since there will be not many companies that don’t measure and report anything.
The most comprehensive study to date, which was conduced by Bernard Marr (see the resources section of this website for the full report) finds that about a third of large companies use the BSC but only about a fifth of all companies use the latest version including Strategy Maps.
Related Articles
How To Tell Reality From Fiction Amid The AI-Driven Truth Crisis
The artificial intelligence narrative swings between utopian dreams and dystopian nightmares, often overshadowing the nuanced reality of its current capabilities and limitations.[...]
7 Ways To Turn The ‘Bring Your Own AI’ Threat Into An Opportunity
As AI tools become increasingly accessible, companies face a new trend: BYOAI, or bring your own AI.[...]
AI Gone Wild: How Grok-2 Is Pushing The Boundaries Of Ethics And Innovation
As AI continues to evolve at breakneck speed, Elon Musk's latest creation, Grok-2, is making waves in the tech world.[...]
Apple’s New AI Revolution: Why ‘Apple Intelligence’ Could Change Everything
Apple's announcement of 'Apple Intelligence' marks a seismic shift in how we interact with our devices.[...]
Why AI Models Are Collapsing And What It Means For The Future Of Technology
Artificial intelligence has revolutionized everything from customer service to content creation, giving us tools like ChatGPT and Google Gemini, which can generate human-like text or images with remarkable accuracy.[...]
Where Will Artificial Intelligence Take Us In The Future?
Just a few years back, if you had been told that by 2024, you would be able to have a conversation with a computer that would seem almost completely human, would you have believed it?[...]
Sign up to Stay in Touch!
Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.
He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.
He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.
Bernard’s latest book is ‘Generative AI in Practice’.
Social Media