Balanced Scorecard: How Many Companies Use This Tool?
2 July 2021
How many companies use the Balanced Scorecard?
About half of major companies in the US, Europe and Asia are using Balanced Scorecard Approaches. The exact figures vary slightly but the Gartner Group suggests that over 50% of large US firms had adopted the BSC by the end of 2000. A study by Bain & Co finds that about 44% of organisations in North America use the Balanced Scorecard and a study in Germany, Switzerland, and Austria finds that 26% of firms use Balanced Scorecards. The widest use of the Balanced Scorecard approach can be found in the US, the UK, Northern Europe and Japan.
How exact are these Balanced Scorecard Usage numbers?
There is a slight problem with all these balanced scorecard usage numbers. The problem is that the term ‘Balanced Scorecard’ has become a synonym for almost any system of performance measurement and management. The fact that the BSC concept has changed from a measurement framework to a strategic management approach with Strategy Maps makes it difficult to get realistic figures.
Taking the Balanced Scorecard as a synonym for any selection of performance indicators would therefore make it easy to ague that most if not all companies use a scorecard since there will be not many companies that don’t measure and report anything.
The most comprehensive study to date, which was conduced by Bernard Marr (see the resources section of this website for the full report) finds that about a third of large companies use the BSC but only about a fifth of all companies use the latest version including Strategy Maps.
Related Articles
Agentic AI: The Next Big Breakthrough That’s Transforming Business And Technology
The world of artificial intelligence is evolving at a breakneck pace, and just when you thought you'd wrapped your head around generative AI, along comes another game-changing concept: agentic AI.[...]
The Employees Secretly Using AI At Work
Imagine walking into your office and noticing your colleague Sarah effortlessly breezing through her tasks with uncanny efficiency.[...]
Battling AI Fakes: Are Social Platforms Doing Enough?
Since generative AI went mainstream, the amount of fake content and misinformation spread via social media has increased exponentially.[...]
Creating The Universal AI Employee Of The Future
Imagine a world where your most productive employee never sleeps, never takes a vacation, and can seamlessly adapt to any role you need.[...]
20 Generative AI Tools For Creating Synthetic Data
The AI revolution that we’re currently living through is a direct result of the explosion in the amount of data that’s available to be mined and analyzed for insights.[...]
How To Tell Reality From Fiction Amid The AI-Driven Truth Crisis
The artificial intelligence narrative swings between utopian dreams and dystopian nightmares, often overshadowing the nuanced reality of its current capabilities and limitations.[...]
Sign up to Stay in Touch!
Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.
He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.
He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.
Bernard’s latest book is ‘Generative AI in Practice’.
Social Media